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14 - MLC - Management and Leadership


MLC 142 - Design Thinking for Business

Code Start Date Duration Venue Fees
MLC 142 09 September 2019 5 Days Istanbul $ 2750 Registration Form Link
MLC 142 07 October 2019 5 Days Istanbul $ 2750 Registration Form Link
MLC 142 04 November 2019 5 Days Istanbul $ 2750 Registration Form Link
MLC 142 02 December 2019 5 Days Istanbul $ 2750 Registration Form Link
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Course Description

Design thinking nowadays, is utmost important not only for products, but also for services, processes and businesses. It’s a big plus for every manager, executive or employee to get the essence of a human-centered design process, in order to motivate people and spark innovation in business. This course aims to provide the basics of industrial design and design thinking, and teach the ways of applying design thinking in every level of business and management. The program is also open to teams of business in order to create an experience of motivation through design process

Course Objectives

  • Explaining the need of innovation and design thinking in business
  • Explaining the basics of design process
  • Explaining the relationship between design processes and management
  • Creating the experience of real-life design process
  • Explaining the ways to implement design thinking to busines

Who Should Attend?

  • Managers
  • Management practitioners
  • Research and Development individuals and teams
  • Product Management individuals and teams
  • Sales and Marketing individuals and teams
  • Any individual interested in applying design thinking in their business

Course Details/Schedule

Day 1

  • Introduction to industrial design
  • An overview of design history
  • Basics of design process
  • Design process in business
  • Design project example

Day 2

  • Creating a design problem
  • Defining the stages of the design process
  • Starting the design process in teams or individually
  • Brain storming and gathering information

Day 3

  • Continuing the design process
  • Prototyping
  • Evaluation

Day 4

  • Assessment of the design process experience
  • Evaluation of the final results
  • Discussing the ways to implement design process experience to business
  • Examples of applying design thinking to businesses

Day 5

  • Examples of innovation and design thinking from the corporate world
  • Tips on taking the experience to businesses
  • Tips on personalizing design thinking
  • Methods to apply in businesses
  • Q&A