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14 - MLC - Management and Leadership

MLC 137 - SWOT and GAP Analysis

Code Start Date Duration Venue Fees
MLC 137 30 September 2019 5 Days Istanbul $ 2750 Registration Form Link
MLC 137 28 October 2019 5 Days Istanbul $ 2750 Registration Form Link
MLC 137 25 November 2019 5 Days Istanbul $ 2750 Registration Form Link
MLC 137 23 December 2019 5 Days Istanbul $ 2750 Registration Form Link


Course Description

The Business Analysis Essentials training course provides participants with the skills they need to become effective business analysts. A range of business analysis essential techniques including SWOT analysis, stakeholder management, and gap analysis are explored. During the course, participants will be encouraged to apply these techniques in the context of a business analysis assignment. The stages of this assignment will include the investigation of the business situation, analysis of key issues and their root causes, gap analysis to establish the business problem

Course Objectives

  • Use customer profiling techniques and procedures to increase profitability
  • Describe how to leverage the organisation’s relationship with the customer base
  • Utilize customer profiling techniques to design effective customer satisfaction surveys
  • Employ customer profile information to proactively generate up-selling and cross-selling opportunities
  • Set SMART objectives for continuous improvement
  • Work effectively with each of the four customer temperament styles

Who Should Attend?

  • Managers 
  • Administrators
  • Supervisors
  • Accounts , Sales & Marketing Professionals
  • Anyone who is or will be responsible for planning or developing plans

Course Details/Schedule

Day 1

  • Definition of SWOT analysis
  • SWOT analysis model
  • History and background – SOFT & SWOT analysis
  • Introduction to SWOT analysis
  • Overview of SWOT analysis

Day 2

  • Aim of a SWOT analysis
  • How to do a SWOT Analysis
  • Getting a SWOT analysis used
  • Critical Success Factors (CSF’s)
  • To SWOT or not to SWOT
  • SWOT  diagram 

Day 3

  • A five step process to an effective SWOT analysis
  • When to use a BIR as a structured SWOT analysis tool
  • Possible strengths in a SWOT analysis
  • Possible weaknesse in a SWOT analysis
  • Possible opportunities in a SWOT analysis
  • Possible threats in a SWOT analysis

Day 4

  • Whta is the Gap Analysis
  • Breakaway gaps
  • Common gaps
  • Exhaustion gaps
  • Exhaustion vs. runaway gaps

Day 5

  • Identify The gap practice
  • Examples of gaps analysis 
  • Examples of SWOT analysis 
  • Review of the course
  • Examples