(Click Category to List Courses)
46 - PAM - Press and Media
PAM 205 - Winning Social Media Strategies for Public Relations
| Code | Start Date | Duration | Venue | |
|---|---|---|---|---|
| PAM 205 | 29 April 2024 | 5 Days | Istanbul | Registration Form Link |
| PAM 205 | 13 May 2024 | 5 Days | Istanbul | Registration Form Link |
| PAM 205 | 03 June 2024 | 5 Days | Istanbul | Registration Form Link |
| PAM 205 | 22 July 2024 | 5 Days | Istanbul | Registration Form Link |
| PAM 205 | 26 August 2024 | 5 Days | Istanbul | Registration Form Link |
| PAM 205 | 30 September 2024 | 5 Days | Istanbul | Registration Form Link |
| PAM 205 | 04 November 2024 | 5 Days | Istanbul | Registration Form Link |
| PAM 205 | 09 December 2024 | 5 Days | Istanbul | Registration Form Link |
Please contact us for fees
Course Description
Declining readership of traditional media, exploding use of social and mobile technologies, shortened news cycles and an explosion in brand publishing make today’s media environment very different for the Public Relations and Communications industry. In this course, attendees will be able to evaluate their current position in this social media world. They will discover these useful tools and utilize them to boost business and reputation.
Course Objectives
- Understanding social media management concepts in PR
- Learning best practices for planning, management and evaluation techniques of PR strategies
- Creating the optimal mix of social media platforms
- Use innovative techniques to influence followers
- Creating an online communication strategy
Who Should Attend?
- Directors and managers
- Brand makers
- Executives
- Advisors to directors and top managers
- Those who would like to develop and enhance their Social marketing skills
Course Details/Schedule
Day 1
- Introduction to social media in public relations
- Using social media for engagement and relationship management
- Planning online PR and social media
- Objectives
- Research and mapping
Day 2
- Content creation and management
- Developing a strategy
- Optimizing content for customers
- Storytelling
- Editorial based marketing
- Influencer marketing
Day 3
- Evaluating social media efforts
- Outcome domain
- Metrics
- Analytic tools
- Social media Key Performance Indicators (KPIs)
Day 4
- Winning social media strategies for public relations
- Tools, tactics, targets and teams
- Integrating online communication with business
- Reputational risk assessment
- Systems, policies and processes, resources
Day 5
- Online reputation management
- Retaining customers
- Offering added value
- Social ads
- Online reviews
