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47 - AVI - Aviation & Avionics Technologies

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ATC 114 - Cargo Marketing Essentials

Code	Start Date	Duration	Venue
ATC 114	22 April 2024	5 Days	Istanbul	Registration Form Link
ATC 114	13 May 2024	5 Days	Istanbul	Registration Form Link
ATC 114	03 June 2024	5 Days	Istanbul	Registration Form Link
ATC 114	22 July 2024	5 Days	Istanbul	Registration Form Link
ATC 114	26 August 2024	5 Days	Istanbul	Registration Form Link
ATC 114	30 September 2024	5 Days	Istanbul	Registration Form Link
ATC 114	04 November 2024	5 Days	Istanbul	Registration Form Link
ATC 114	09 December 2024	5 Days	Istanbul	Registration Form Link

 

Course Description

In this course you will learn examine cargo demand and create marketing solutions for your target market; strategize creative and cost-effective marketing. and this course discuses many topic such as Conducting marketing audits of your own organization, advantages and disadvantages of different distribution channels, brand value, trade patterns & the macroeconomic environment

Course Objectives

• Understanding the causes of demand for air cargo
• Learning the needs of the customers and solving their cases accordingly
• Developing profitable marketing strategies
• Choosing tarket markets suitably
• Improving product innovation, quality and efficient distribution to meet customer's demands

Who Should Attend?

• Cargo marketing analysts and managers
• Sales managers
• Cargo network analysts and managers
• Revenue Management analysts and managers
• Anyone who is or will be responsible for Marketing of Cargo