TRAINING CATEGORIES
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24 - CSM - Public Relations, Communication Skills & Office Management


CSM 210 - Advanced Public Relations and Media Skills

Code Start Date Duration Venue
CSM 210 15 April 2024 5 Days Istanbul Registration Form Link
CSM 210 20 May 2024 5 Days Istanbul Registration Form Link
CSM 210 24 June 2024 5 Days Istanbul Registration Form Link
CSM 210 29 July 2024 5 Days Istanbul Registration Form Link
CSM 210 02 September 2024 5 Days Istanbul Registration Form Link
CSM 210 07 October 2024 5 Days Istanbul Registration Form Link
CSM 210 11 November 2024 5 Days Istanbul Registration Form Link
CSM 210 16 December 2024 5 Days Istanbul Registration Form Link
Please contact us for fees

 

Course Description

 In today’s society, public relations professionals are employed in a wide variety of settings in business, government and nonprofit organizations. The goal of this course is to develop the creative skills to manage strategies of communication and public relations. It will teach you the proper channels of communication, and will explain some useful techniques on how to make use of them. It also covers how to write for various media channels and address different types of audience. 

Course Objectives

  • Understanding the principles of public relations
  • Learning how to advertise
  • Being able to deal with media 
  • Produce influential pieces  of writings 

Who Should Attend?

  • HR Officers
  • Public Relations Officers
  • Supervisors
  • Managers
  • Any one interested in this field

Course Details/Schedule

Day 1

  • Overview of the basics of public relations 
  • Assessing your PR environment
  • Methods of study 
  • Identifying what top management wants
  • Conduct a self-directed research investigation

Day 2

  • Understanding the range of media and channels 
  • Choosing channels – matching media to tasks and stakeholders
  • Basic mass media communication theories 
  • Implications of social media for public relations practice
  • Writing for mass media
 

Day 3

  • Public relations planning and tools
  • Public opinion and market
  • Identifying the target audience
  • Digital imaging for public relations
  • Magazine design for public relations

Day 4

  • Digital imaging for public relations
  • Conducting press conferences
  • Editorial, layout and production techniques
  • Writing memos, reports, emails and letters
  • Preparing colorful newsletters
  • Portfolio development

Day 5

  • A problem-solving approach to PR
  • Taking and interpreting communication briefs
  • Verbal and non-verbal communication
  • Public speech, interviews and presentations
  • Preparing press kits
  • Preparing press releases