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17 - CSM - Public Relations, Communication Skills & Office Management

CSM 111B - Advanced Public Relations and Media Skills

Code Start Date Duration Venue Fees
CSM 111B 19 August 2019 5 Days Istanbul $ 2950 Registration Form Link
CSM 111B 16 September 2019 5 Days Istanbul $ 2950 Registration Form Link
CSM 111B 14 October 2019 5 Days Istanbul $ 2950 Registration Form Link
CSM 111B 11 November 2019 5 Days Istanbul $ 2950 Registration Form Link
CSM 111B 09 December 2019 5 Days Istanbul $ 2950 Registration Form Link


Course Description

 In today’s society, public relations professionals are employed in a wide variety of settings in business, government and nonprofit organizations. The goal of this course is to develop the creative skills to manage strategies of communication and public relations. It will teach you the proper channels of communication, and will explain some useful techniques on how to make use of them. It also covers how to write for various media channels and address different types of audience. 

Course Objectives

  • Understanding the principles of public relations
  • Learning how to advertise
  • Being able to deal with media 
  • Produce influential pieces  of writings 

Who Should Attend?

  • HR Officers
  • Public Relations Officers
  • Supervisors
  • Managers
  • Any one interested in this field

Course Details/Schedule

Day 1

  • Overview of the basics of public relations 
  • Assessing your PR environment
  • Methods of study 
  • Identifying what top management wants
  • Conduct a self-directed research investigation

Day 2

  • Understanding the range of media and channels 
  • Choosing channels – matching media to tasks and stakeholders
  • Basic mass media communication theories 
  • Implications of social media for public relations practice
  • Writing for mass media

Day 3

  • Public relations planning and tools
  • Public opinion and market
  • Identifying the target audience
  • Digital imaging for public relations
  • Magazine design for public relations

Day 4

  • Digital imaging for public relations
  • Conducting press conferences
  • Editorial, layout and production techniques
  • Writing memos, reports, emails and letters
  • Preparing colorful newsletters
  • Portfolio development

Day 5

  • A problem-solving approach to PR
  • Taking and interpreting communication briefs
  • Verbal and non-verbal communication
  • Public speech, interviews and presentations
  • Preparing press kits
  • Preparing press releases