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16 - MCR - Customer Relations and Marketing


MCR 104 - Customer Relations and Business Development Skills

Code Start Date Duration Venue Fees
MCR 104 04 November 2019 5 Days Istanbul $ 2950 Registration Form Link
MCR 104 02 December 2019 5 Days Istanbul $ 2950 Registration Form Link
MCR 104 20 January 2020 5 Days Istanbul $ 2950 Registration Form Link
MCR 104 17 February 2020 5 Days Istanbul $ 2950 Registration Form Link
MCR 104 16 March 2020 5 Days Istanbul $ 2950 Registration Form Link
MCR 104 13 April 2020 5 Days Istanbul $ 2950 Registration Form Link
MCR 104 11 May 2020 5 Days Istanbul $ 2950 Registration Form Link
MCR 104 08 June 2020 5 Days Istanbul $ 2950 Registration Form Link
MCR 104 06 July 2020 5 Days Istanbul $ 2950 Registration Form Link
MCR 104 31 August 2020 5 Days Istanbul $ 2950 Registration Form Link
MCR 104 28 September 2020 5 Days Istanbul $ 2950 Registration Form Link
MCR 104 26 October 2020 5 Days Istanbul $ 2950 Registration Form Link
MCR 104 23 November 2020 5 Days Istanbul $ 2950 Registration Form Link
MCR 104 21 December 2020 5 Days Istanbul $ 2950 Registration Form Link
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Course Description

Business Development and Customer Relations are a business language that every technical manager should be able to understand as a minimum and speak as an ideal. The aim of this course is to provide a broad introduction to understand what Customer Relations and business development really mean; how simple activities and planning can have a profound effect on the way you do business; and to generate a level of confidence in a growing a client base without a total reliance on proposals and a member of the marketing team.

Course Objectives

  • Studying the functions of business development and Customer Relations
  • Identifying key marketing tools and channels
  • Locating binding opportunities
  • Ensuring proposals' alignment with business development objectives 
  • Designing effective marketing and client relationship plans
  • Appreciating the importance of stakeholder relationships and networking

Who Should Attend?

  • Team leaders
  • Managers
  • Marketing officers
  • Any one responsible for business development and marketing support

Course Details/Schedule

Day 1

  • Intoduction
  • Business background  
  • Business expectations 
  • Business experiences shared 
  • A few major marketing terms explained

Day 2

  • Brand
  • Elevator speech
  • The Marketing Mix
  • A few major business development terms explained
  • Opportunity tracking
  • Pipeline
  • Cross selling
  • Relationship Management

Day 3

  • Importance of a Go/No Go
  • Business logistics 
  • Chance of winning 
  • The oportunities which should not be biding
  • The importance of a network 
  • Networking effectively 
  • Proposal management
  • Using technology
  • Communication methodologies – understanding the importance of face to face

Day 4

  • Defining customer service terminology, concepts, and principles
  • Importance of Customer Service
  • External and internal customers
  • Employee satisfaction equals customer satisfaction
  • The difference between emotional and informational responsiveness
  • Writing a client relationship plan

Day 5

  • Illustrating positive and negative attitudes and mind-sets
  • Getting customers beyond mere satisfaction
  • Customer's loyalty
  • Responding to difficult customers and coworkers with appropriate communication styles
  • Modeling appropriate customer service skills in the community and workplace