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16 - MCR - Customer Relations and Marketing


MCR 202 - Marketing in Social Media

Code Start Date Duration Venue Fees
MCR 202 26 August 2019 5 Days Istanbul $ 2950 Registration Form Link
MCR 202 23 September 2019 5 Days Istanbul $ 2950 Registration Form Link
MCR 202 21 October 2019 5 Days Istanbul $ 2950 Registration Form Link
MCR 202 18 November 2019 5 Days Istanbul $ 2950 Registration Form Link
MCR 202 16 December 2019 5 Days Istanbul $ 2950 Registration Form Link
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Course Description

The goal of this course is to educate and train users in the rapidly-expanding field of Social Media. This course covers social media overviews, strategies for spreading your campaigns around, and using every tool and tactic at your disposal to gain eyeballs and attention to your website.

Course Objectives

  • Learning social media strategy
  • Learning new social media tools 
  • Understanding social media measurement
  • Understanding of the social media analytics

Who Should Attend?

  • Directors and managers
  • Brand makers
  • Executives
  • Advisors to directors and top managers
  • Those who would like to develop and enhance their Social marketing skills

Course Details/Schedule

Day 1

  • Definition of social media marketing
  • Benefits social media can bring to your business
  • Key factors in social media marketing
  • Cross-channel marketing
  • Offering valuable content 

Day 2

  • The relationship between social media and search engine ranking
  • Competition in social media
  • Time as a success factor
  • Blogging
  • Reusing most popular posts 

Day 3

  • Social media tour: hints, tricks and instructions
  • Planning your campaigns
  • Writing posts
  • Photos
  • Hashtags
  • The impact of visuals 

Day 4

  • Using fans and followers as marketing tools
  • Encouraging customers’ feedback
  • Photo editing tools
  • “Pin it” button
  • Infographic 

Day 5

  • Retaining customers
  • Offering added value
  • The importance of conversation
  • Social ads
  • Online reviews