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16 - MCR - Customer Relations and Marketing


MCR 214 - Content Marketing

Code Start Date Duration Venue Fees
MCR 214 21 October 2019 5 Days Istanbul $ 2950 Registration Form Link
MCR 214 18 November 2019 5 Days Istanbul $ 2950 Registration Form Link
MCR 214 23 December 2019 5 Days Istanbul $ 2950 Registration Form Link
MCR 214 27 January 2020 5 Days Istanbul $ 2950 Registration Form Link
MCR 214 24 February 2020 5 Days Istanbul $ 2950 Registration Form Link
MCR 214 23 March 2020 5 Days Istanbul $ 2950 Registration Form Link
MCR 214 20 April 2020 5 Days Istanbul $ 2950 Registration Form Link
MCR 214 18 May 2020 5 Days Istanbul $ 2950 Registration Form Link
MCR 214 15 June 2020 5 Days Istanbul $ 2950 Registration Form Link
MCR 214 13 July 2020 5 Days Istanbul $ 2950 Registration Form Link
MCR 214 10 August 2020 5 Days Istanbul $ 2950 Registration Form Link
MCR 214 07 September 2020 5 Days Istanbul $ 2950 Registration Form Link
MCR 214 05 October 2020 5 Days Istanbul $ 2950 Registration Form Link
MCR 214 02 November 2020 5 Days Istanbul $ 2950 Registration Form Link
MCR 214 28 December 2020 5 Days Istanbul $ 2950 Registration Form Link
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Course Description

Content Marketing is a strategic marketing approach aimed at attracting and retaining customers by means of creating valuable content. This course will take you through all the aspects of Content Marketing.  From identifying avenues to developing content to measuring results, you will be offered a comprehensive insight on how to create a customer-centered content and effectively use this important online marketing tool.

Course Objectives

  • Learning the content marketing
  • Learning new content strategy and challenges
  • Understanding the marketing channels
  • Understanding the social media marketing channels

Who Should Attend?

  • Directors and managers
  • Brand makers
  • Executives
  • Advisors to directors and top managers
  • Those who would like to develop and enhance their marketing skills

Course Details/Schedule

Day 1

  • Content marketing defined 
  • History of content marketing 
  • The content marketing cycle 
  • Identifying prospects
  • Writing messages and creating content

Day 2

  • Getting your Message into the Media
  • Becoming an industry expert
  • Content strategy and challenges
  • Measuring results
  • Inbound marketing 

Day 3

  • Marketing channels
  • Blog marketing
  • Social media marketing channels
  • Developing brand voice 
  • Editorial channels 

Day 4

  • Image marketing
  • Video marketing
  • Article and press release marketing
  • Email marketing
  • Event marketing

Day 5

  • B2B marketing
  • Misconceptions about content marketing 
  • Content marketing examples
  • Content marketing tips 
  • consistent publishing and hitting multiple time zones