(Click Category to List Courses)

16 - MCR - Customer Relations and Marketing


MCR 214 - Content Marketing

Code Start Date Duration Venue Fees
MCR 214 26 August 2019 5 Days Istanbul $ 2950 Registration Form Link
MCR 214 23 September 2019 5 Days Istanbul $ 2950 Registration Form Link
MCR 214 21 October 2019 5 Days Istanbul $ 2950 Registration Form Link
MCR 214 18 November 2019 5 Days Istanbul $ 2950 Registration Form Link
MCR 214 23 December 2019 5 Days Istanbul $ 2950 Registration Form Link
DOWNLOAD PDF

 

Course Description

Content Marketing is a strategic marketing approach aimed at attracting and retaining customers by means of creating valuable content. This course will take you through all the aspects of Content Marketing.  From identifying avenues to developing content to measuring results, you will be offered a comprehensive insight on how to create a customer-centered content and effectively use this important online marketing tool.

Course Objectives

  • Learning the content marketing
  • Learning new content strategy and challenges
  • Understanding the marketing channels
  • Understanding the social media marketing channels

Who Should Attend?

  • Directors and managers
  • Brand makers
  • Executives
  • Advisors to directors and top managers
  • Those who would like to develop and enhance their marketing skills

Course Details/Schedule

Day 1

  • Content marketing defined 
  • History of content marketing 
  • The content marketing cycle 
  • Identifying prospects
  • Writing messages and creating content

Day 2

  • Getting your Message into the Media
  • Becoming an industry expert
  • Content strategy and challenges
  • Measuring results
  • Inbound marketing 

Day 3

  • Marketing channels
  • Blog marketing
  • Social media marketing channels
  • Developing brand voice 
  • Editorial channels 

Day 4

  • Image marketing
  • Video marketing
  • Article and press release marketing
  • Email marketing
  • Event marketing

Day 5

  • B2B marketing
  • Misconceptions about content marketing 
  • Content marketing examples
  • Content marketing tips 
  • consistent publishing and hitting multiple time zones