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45 - PHR - Pharmaceutical Sciences
PHR 104 - Marketing, Advertising & Promotion of Pharmaceuticals and Medical Devices
| Code | Start Date | Duration | Venue | |
|---|---|---|---|---|
| PHR 104 | 06 May 2024 | 5 Days | Istanbul | Registration Form Link |
| PHR 104 | 10 June 2024 | 5 Days | Istanbul | Registration Form Link |
| PHR 104 | 15 July 2024 | 5 Days | Istanbul | Registration Form Link |
| PHR 104 | 19 August 2024 | 5 Days | Istanbul | Registration Form Link |
| PHR 104 | 23 September 2024 | 5 Days | Istanbul | Registration Form Link |
| PHR 104 | 28 October 2024 | 5 Days | Istanbul | Registration Form Link |
| PHR 104 | 02 December 2024 | 5 Days | Istanbul | Registration Form Link |
Please contact us for fees
Course Description
The course will cover marketing and promotional issues specific to brand-name prescription and OTC drugs, generic and compounding pharmacy contexts, including advertising of compounding products, off-label promotion, gifts to physicians, and direct-to-consumer advertising.
Advertisements and case studies will be discussed. Additionally, strategies for following the regulatory requirements and developing effective in-house promotional review systems will be examined.
Course Objectives
- Developing marketing and advertising programs
- Avoiding issues which regulatory agencies continually review
- Introducing strategies for their interaction/cooperation
Who Should Attend?
- Marketing, sales and support employees.
- Health Care Professionals of varying levels of experience in drug and device advertising,
- Those who seek to increase their information in healthcare marketing and promotion.
Course Details/Schedule
Day 1
Anatomy of a Drug Advertisement
- What triggers the issue of advertising and promotional review
- Various types of advertising and promotion
- Third Party literature
- Case studies of ads and promotion
- When things go wrong: prevention; remedial measures
Day 2
Off-Label Promotion
- What is off-label promotion
- What does FDA consider off-label
- Comparative advertising and claims of superiority
- Examples of off-label promotion
- Examples of FDA enforcement efforts
- Whistleblower cases involving off-label promotion
- Quality of life claims
Day 3
Medical Education
- Continuing Medical Education (CME)
- Responding to requests from physicians and health care professionals
- Single sponsor publications
- Seminars, exhibits, scientific symposia
- Honoraria, gifts, compensation and remuneration
Day 4
Other Communicational and Promotional Techniques
- Financial disclosure and investor relations
- Communications with formularies
- Product sampling
- Pharmacy compounding
Day 5
Developing an Effective Advertising and Promotion Review
- Need for review and documentation
- Required company departments/specialties
- A matrix for effective review
Internal Controls and Policing of Advertising and Promotion
- Sales representatives and physician detailing
- Marketing events and programs
- Effective internal controls
