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21 - MUN - Municipality Services and Local Governance


MUN 502 - Public Relations & Communications for Communities

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Course Description

Introduction to Public Relations and communication for community course examines issues, tasks, and responsibilities of public relations and communication practitioners in a variety of professional settings (e.g., corporate, academic, government, non-profit, trade association and union). The course covers theories and foundations of public relations and communication as well as legal and ethical issues facing professionals in the field

Course Objectives

  • Being familiar with different Models of public relations and communications
  • Understanding media needs
  • Communicating effectively with individuals, groups, and "publics" with a vested interest in a public relations campaign
  • Learning how to Prepare news releases and publicity messages
  • Planning press conferences and other special media events
  • Developing Public Relations Programs and Campaigns
  • Managing public relations in crisis
  • Understanding public relations and legal/ethical issues 

Who Should Attend?

  • Elected officials
  • City/county staff
  • Development and planning staff
  • Community and neighborhood leaders
  • Other stakeholders