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52 - MISC - Miscellaneous Courses

MISC 105 - Technology Entrepreneurship and Lean Startups (TELM)

Code Start Date Duration Venue
MISC 105 23 October 2023 5 Days Istanbul Registration Form Link
MISC 105 18 December 2023 5 Days Istanbul Registration Form Link
Please contact us for fees


Course Description

Digital revolution enables trial and testing of new innovative ideas faster than ever both as entrepreneurs of new high-tech startups and new initiative takers called Intrapreneurs within large organizations. Writing Business Plans became useless in assessment of new digital opportunities. Instead, Business Model Innovation, Lean Startup methodology and Customer Development approach are the new tools for ideation and assessment of scalable and innovative digital products and services. These tools enable using customer-centric and experimental approach to test the hypotheses inherent in a startup’s business model. The idea is to iteratively build cheap and fast experiments called Minimum Viable Products(MVPs) and face them with potential customers as early and often as possible so as to minimize the risk in realization of new digital products. By measuring traction for each combination in business model, being flexible to redeem failure early and pivot to another business model is the key to success in modern digital innovations. This course is designed to provide necessary information and hands-on practice in what it’s like to start with ideas and rapidly build products that customers will use and buy in a high-tech digital company setting.  In this regard, tools like business model generation framework, customer development approach and lean startup is discussed.

Course Objectives

  • Explaining the nature of Digital Revolution and where it is heading to
  • Providing a working knowledge of the ideas of Customer Development, Lean Startup and Business Model Innovation
  • Providing skill and practice in opportunity identification and opportunity exploitation
  • Being equipped with tools necessary to iteratively test business assumptions with fast and cheap experiments called Minimum Viable Products
  • Learning how to use the new weapons for Growth Hacking
  • Providing hands-on knowledge for conducting new demand generation experiments and measuring traction with new analytics tools

Who Should Attend?

  • Entrepreneurs & Intrapreneurs in large Organizations taking new initiatives
  • Professionals in key positions for shaping Digital Innovations
  • Executive managers
  • Digital marketing professionals
  • Those involved in the design, implementation and management of new digital products

Course Details/Schedule

Day 1

  • Review of relevant concepts
  • Digital Marketing Macro Trends
  • Changing Marketing Realities
  • Changing Consumer Realities
  • New Weapons of the Digital Marketer

Day 2

  • Business Model Canvas and Business Model Innovation
  • Searching for Unknown Customer and Unknown Product Configuration
  • Value Proposition Canvas and JobsToBeDone Theory
  • Building Customer Hypothesis, Problem Hypothesis and Solution Hypothesis
  • Customer Development Approach
  • Conducting Customer Development Interviews

Day 3

  • Lean Startup Methodology: Building New Digital Ideas Using Cheap and Fast Experiments 
  • Building Minimum Viable Products
  • Conducting Demand Generation Experiments
  • Pivoting Concept and Pivot Types

Day 4

  • Measuring Traction with Lean Analytics 
  • Building a Closed Loop Sales Funnel
  • AARRR Metrics
  • Identifying the few metrics that matter most
  • Analytics tools, Cohort Analysis 
  • • Measuring and Ways to Improve Customer Lifetime  Value (CLV)

Day 5

  • Entrepreneurial Sales and Marketing Strategies
  • Technology Adoption Model (TAM)
  • How to Cross the Chasm in Technology Adoption Model
  • Finding your early adopter evangelists 
  • Bowling Pin Strategy
  • Growth Hacking
  • Tuning Your Engine of Growth