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46 - PAM - Press and Media

PAM 105 - User Experience Design

Code Start Date Duration Venue
PAM 105 30 October 2023 5 Days Istanbul Registration Form Link
PAM 105 25 December 2023 5 Days Istanbul Registration Form Link
Please contact us for fees


Course Description

For those whose conversion rates are low, or are not sure whether their website is effective at meeting their goals, or whose users get stuck and aren't able to complete the tasks they want to neither fill forms effectively, this course was designed. It will show participants to what extent creating websites and mobile apps became easy, but harder and harder measuring the effectiveness of these applications is. Light on theory and heavy on practice, this course will help participants formalize their instincts into a structured design process.

Course Objectives

  • Creating effective web sites, mobile sites and mobile applications that encourage conversions
  • Learning the critical elements of user experience such as: strategy, scope and structure
  • Being aware of the summary of User Experience research
  • Understanding the Information Architecture and Interaction Design
  • Designing the User Experience from scratch 

Who Should Attend?

  • Designers
  • Developers
  • Product owners
  • Managers
  • Who cares about making their product and service more usable

Course Details/Schedule

Day 1

  •  What’s User Experience, what’s usability?
  • Where User Experience Design originates from?
  • Identifying the Objectives and Processes to be Improved
  • Design for whom?

Day 2

  • User Experience Research
  • Segmentation and Persona Development
  • User Scenarios
  • Contextual Analysis
  • Usability Tests

Day 3

  • Information Architecture
  • Interaction Design
  • Interaction Design Tools
  • Prototyping and Prototyping Tests

Day 4

  • Graphical Design Process
  • Software as a Design Process
  • User Experience Optimization
  • User Experience Optimization Lifecycle

Day 5

  • Examples of Bad Design and Wrong Practices
  • Designing User Experience from Scratch & Examples
  • User Experience & Growth Hacking
  • Hacking Growth with Systemic Experiments
  • New Tools for Growth Hacking