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46 - PAM - Press and Media

PAM 109 - Planning PR Camping in Media

Code Start Date Duration Venue
PAM 109 09 October 2023 5 Days Istanbul Registration Form Link
PAM 109 04 December 2023 5 Days Istanbul Registration Form Link
Please contact us for fees


Course Description

To plan a campaign, one needs to know the desired outcomes first. Then, we should think about the steps of implementation, and the way in which we will make use of all different forces. Thorough planning processes in PR campaigns demonstrate that whatever results occur are deliberate or, indeed, have be taken into consideration. Regardless of the purpose of the campaign, we certainly wish to focus effort, improve effectiveness, and encourage a long-term view within the organization. This course serves as a guide on how to conduct a well-planned campaign that brings back more than the money we have paid for it

Course Objectives

  • Identifying audience and analyzing the market
  • Utilize media to promote the business
  • Identifying stakeholders and sponsors
  • Allocating reasonable timelines to achieve the desired goals
  • Developing appropriate tools to effectively communicate the desired message

Who Should Attend?

  • Managers
  • Supervisors
  • HR Officers
  • Public Relations Officers
  • Anyone interested in this field

Course Details/Schedule

Day 1

  • The importance of planning
  • PR campaigns and media
  • Identifying objectives
  • Research
  • Reaching to media organization
  • Creating a network of connection with press and media
  • Effective strategies to build up contacts   
  • Identifying stakeholders 

Day 2

  • Situation analysis
  • Using a SWOT Analysis
  • Strategy and tactics
  • Public opinion and persuasion
  • Gaining trust
  • Building self-confidence
  • Planning PR campaigns for a certain target group 
  • PR campaign in an event 

Day 3

  • Strategic action planning
  • Generating ideas
  • Timescale
  • Budget
  • Writing statements according to audience
  • Effective and non-effective expressions in writing 

Day 4

  • Communication channels
  • Social media
  • Distributing a statement
  • Developing own website and social media pages
  • Search engines ranking
  • Using visuals
  • Advertising
  • Reaching audience  

Day 5

  • Evaluation
  • How to deal with negative feedback
  • Clip counting
  • Defining benchmarks
  • Selecting a measurement tools
  • Analyzing data
  • Draw conclusions and changing accordingly
  • Building relationships after event