(Click Category to List Courses)
46 - PAM - Press and Media
PAM 109 - Planning PR Camping in Media
| Code | Start Date | Duration | Venue | |
|---|---|---|---|---|
| PAM 109 | 23 September 2024 | 5 Days | Istanbul | Registration Form Link |
| PAM 109 | 28 October 2024 | 5 Days | Istanbul | Registration Form Link |
| PAM 109 | 02 December 2024 | 5 Days | Istanbul | Registration Form Link |
| PAM 109 | 06 January 2025 | 5 Days | Istanbul | Registration Form Link |
| PAM 109 | 03 March 2025 | 5 Days | Istanbul | Registration Form Link |
| PAM 109 | 28 April 2025 | 5 Days | Istanbul | Registration Form Link |
| PAM 109 | 23 June 2025 | 5 Days | Istanbul | Registration Form Link |
| PAM 109 | 18 August 2025 | 5 Days | Istanbul | Registration Form Link |
| PAM 109 | 13 October 2025 | 5 Days | Istanbul | Registration Form Link |
| PAM 109 | 08 December 2025 | 5 Days | Istanbul | Registration Form Link |
Please contact us for fees
Course Description
To plan a campaign, one needs to know the desired outcomes first. Then, we should think about the steps of implementation, and the way in which we will make use of all different forces. Thorough planning processes in PR campaigns demonstrate that whatever results occur are deliberate or, indeed, have be taken into consideration. Regardless of the purpose of the campaign, we certainly wish to focus effort, improve effectiveness, and encourage a long-term view within the organization. This course serves as a guide on how to conduct a well-planned campaign that brings back more than the money we have paid for it.
Course Objectives
- Identifying audience and analyzing the market
- Utilize media to promote the business
- Identifying stakeholders and sponsors
- Allocating reasonable timelines to achieve the desired goals
- Developing appropriate tools to effectively communicate the desired message
Who Should Attend?
- Managers
- Supervisors
- HR Officers
- Public Relations Officers
- Anyone interested in this field
Course Details/Schedule
Day 1
- The importance of planning
- PR campaigns and media
- Identifying objectives
- Research
- Reaching to media organization
- Creating a network of connection with press and media
- Effective strategies to build up contacts
- Identifying stakeholders
Day 2
- Situation analysis
- Using a SWOT Analysis
- Strategy and tactics
- Public opinion and persuasion
- Gaining trust
- Building self-confidence
- Planning PR campaigns for a certain target group
- PR campaign in an event
Day 3
- Strategic action planning
- Generating ideas
- Timescale
- Budget
- Writing statements according to audience
- Effective and non-effective expressions in writing
Day 4
- Communication channels
- Social media
- Distributing a statement
- Developing own website and social media pages
- Search engines ranking
- Using visuals
- Advertising
- Reaching audience
Day 5
- Evaluation
- How to deal with negative feedback
- Clip counting
- Defining benchmarks
- Selecting a measurement tools
- Analyzing data
- Draw conclusions and changing accordingly
- Building relationships after event
