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46 - PAM - Press and Media

PAM 501 - Media Management

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Course Description

In today's global media landscape, technologies and markets are evolving at lightning speed. In this environment of opportunity and change, business knowledge and broad management skills are critical to career success. The Media Management curriculum combines a strong foundation in managerial skills with critical analysis of media industries and their products. It is designed to encourage innovative thinking and entrepreneurship.  the media management program is open-minded, interdisciplinary, and future oriented. Trainees explore the principles of responsible and effective management and learn best practices in today's communications industries--television, movies, music, advertising, news, games, social media—while embracing change and evolving media platforms