(Click Category to List Courses)
46 - PAM - Press and Media
PAM 120 - Visual Communication
| Code | Start Date | Duration | Venue | |
|---|---|---|---|---|
| PAM 120 | 16 October 2023 | 5 Days | Istanbul | Registration Form Link |
| PAM 120 | 11 December 2023 | 5 Days | Istanbul | Registration Form Link |
Please contact us for fees
Course Description
Visual Communications incorporates advance graphic design techniques and the production capabilities of Desktop Publishing. This course will reinforce the full range of design and production methods from publication layout to computer generated prepress files. A variety of publication problems will be offered to challenge the student’s understanding of digital design and production
Course Objectives
- Examining basic visual design concepts.
- Distinguishing how color, type, and layout contribute to communication.
- Analyzing the role of design in visual communications.
- Evaluating visual communication processes and products
Who Should Attend?
- Graphic Designer
- Architects
- Interior designers
- Those who need to improve their Visual Communication skills for projects
Course Details/Schedule
Day 1
- Vision & Interpretation
- Visual Communications
- Semiotics
- Cognitive Theory
- Gestalt Theory
- Montage Theory and Other Theories
- How We See
- Elements of Visual Design
- Elements in Context
- Principles of Visual Design
Day 2
- Principles in Context
- Properties of Color
- Additive Color
- Subtractive Color
- Tints, Tones & Shades
- The Color Wheel
- Color Relationships
- Applications of Color
- Color in Context
- Typography
- Describing Type
- History of Type
Day 3
- Italic, Script & Decorative Type
- Size, Weight & Width
- Spacing
- Type in Context
- Influence of Technology
- Layout
- Type & Image
- Type Alignment
- Organizing Space
- The Grid
- Hierarchy
Day 4
- Common Layout Styles
- Applications of Layout
- Layouts in Context
- Creative Design Process
- Research
- Plan
- Ideation & Visual Thinking
- Refinement
- Production
- Storytelling
- Sources of Inspiration
Day 5
- Influence of Visual Design
- Advertising
- Public Relations
- Propaganda
- Corporate Branding
- Motion Graphics
- Infographics
- Publication Design
- Web Design
- Application of Visual Design in Communication
