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45 - PAM - Press and Media


PAM 120 - Visual Communication

Code Start Date Duration Venue Fees
PAM 120 28 December 2020 5 Days Istanbul $ 3950 Registration Form Link
PAM 120 25 January 2021 5 Days Istanbul $ 3950 Registration Form Link
PAM 120 22 February 2021 5 Days Istanbul $ 3950 Registration Form Link
PAM 120 22 March 2021 5 Days Istanbul $ 3950 Registration Form Link
PAM 120 19 April 2021 5 Days Istanbul $ 3950 Registration Form Link
PAM 120 17 May 2021 5 Days Istanbul $ 3950 Registration Form Link
PAM 120 14 June 2021 5 Days Istanbul $ 3950 Registration Form Link
PAM 120 12 July 2021 5 Days Istanbul $ 3950 Registration Form Link
PAM 120 09 August 2021 5 Days Istanbul $ 3950 Registration Form Link
PAM 120 06 September 2021 5 Days Istanbul $ 3950 Registration Form Link
PAM 120 04 October 2021 5 Days Istanbul $ 3950 Registration Form Link
PAM 120 01 November 2021 5 Days Istanbul $ 3950 Registration Form Link
PAM 120 27 December 2021 5 Days Istanbul $ 3950 Registration Form Link
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Course Description

Visual Communications incorporates advance graphic design techniques and the production capabilities of Desktop Publishing. This course will reinforce the full range of design and production methods from publication layout to computer generated prepress files. A variety of publication problems will be offered to challenge the student’s understanding of digital design and production

Course Objectives

  • Examining basic visual design concepts.
  • Distinguishing how color, type, and layout contribute to communication.
  • Analyzing the role of design in visual communications.
  • Evaluating visual communication processes and products

Who Should Attend?

  • Graphic Designer
  • Architects
  • Interior designers
  • Those who need to improve their Visual Communication skills for projects

Course Details/Schedule

Day 1

  • Vision & Interpretation
  • Visual Communications
  • Semiotics
  • Cognitive Theory
  • Gestalt Theory
  • Montage Theory and Other Theories
  • How We See
  • Elements of Visual Design
  • Elements in Context
  • Principles of Visual Design

Day 2

  • Principles in Context
  • Properties of Color
  • Additive Color
  • Subtractive Color
  • Tints, Tones & Shades
  • The Color Wheel
  • Color Relationships
  • Applications of Color
  • Color in Context
  • Typography
  • Describing Type
  • History of Type

Day 3

  • Italic, Script & Decorative Type
  • Size, Weight & Width
  • Spacing
  • Type in Context
  • Influence of Technology
  • Layout
  • Type & Image
  • Type Alignment
  • Organizing Space
  • The Grid
  • Hierarchy

Day 4

  • Common Layout Styles
  • Applications of Layout
  • Layouts in Context
  • Creative Design Process
  • Research
  • Plan
  • Ideation & Visual Thinking
  • Refinement
  • Production
  • Storytelling
  • Sources of Inspiration

Day 5

  • Influence of Visual Design
  • Advertising
  • Public Relations
  • Propaganda
  • Corporate Branding
  • Motion Graphics
  • Infographics
  • Publication Design
  • Web Design
  • Application of Visual Design in Communication