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46 - PAM - Press and Media

PAM 102 - Effective Social Media Campaign

Code Start Date Duration Venue
PAM 102 17 October 2022 5 Days Istanbul Registration Form Link
PAM 102 12 December 2022 5 Days Istanbul Registration Form Link
Please contact us for fees


Course Description

Over the past decade until nowadays social media campaigns have become the business`s driving force for increasing, growing awareness and building relationships with their customers. However, what all successful social media campaigns have in common is a set of clear objectives, the capacity of striking the delicate balance of perfect timing and the proper audience. In this course, participants will learn fundamentals, strategies, tools and best practice of effective Social Media Campaign that keep their community engaged and committed.

Course Objectives

  • Understanding the roles, tasks and responsibilities of a social media campaign manager.
  • Being familiar with finding the target groups for social media campaign
  • Being able to select successful channels for an efficient social media campaign
  • Understanding how to measure the effectiveness of social Media’s accounts
  • Managing annual reports including statistics to measure the effectiveness of the social media account
  • Learning about defining objectives and reach them in a social media campaign through social networks

Who Should Attend?

  • Social media manager and professionals.
  • Any person skilled or familiar to social media.
  • Executives.


Course Details/Schedule

Day 1

  • Definitions and classification in social media campaign management
  • The professional social media campaign manager
  • The organization of a social media campaign
  • Different platform of social media campaign

Day 2

  •  The strategic approach for an effective social media campaign
  • Objectives and target groups in social media campaign
  • Relevant content and efficient formats in a social media campaign
  • The significance of competitors’ exposure in social media campaign

Day 3

  •  Key success factors of social media campaign through specific social networks (Facebook, Instagram, YouTube…etc.)
  • Effectiveness of successful channels in social media campaign
  • The purposes for commissioning a social media campaign report
  • What to blog and which blogger to engage

Day 4

  • Social media campaign in consumer businesses
  • Social media campaign in industrial businesses
  • Social media campaign in service businesses
  • Maximizing Twitter account, and apps to schedule, measure effect of tweets, auto tweeting dos and don’ts and tools

Day 5

  • Efficient Measuring of the return on investment of social media campaign activities
  • Social media campaign output’s measuring
  • Exploring, identifying and evaluating different social media revenue tools including Facebook shopping carts.