(Click Category to List Courses)
24 - CSM - Public Relations, Communication Skills & Office Management
CSM 225 - Public Relations in Leadership and Governance
| Code | Start Date | Duration | Venue | |
|---|---|---|---|---|
| CSM 225 | 13 October 2024 | 5 Days | Istanbul | Registration Form Link |
| CSM 225 | 17 November 2024 | 5 Days | Istanbul | Registration Form Link |
| CSM 225 | 22 December 2024 | 5 Days | Istanbul | Registration Form Link |
Please contact us for fees
Course Description
This will be a one-week training program with week one focusing on connecting persuasion and policy influence with strategic communication. It covers the full spectrum of tools, tactics and techniques for government relations. Participants will learn practical tactics for engaging with policymakers as part of a systematic strategy to influence government policy and shape legislation. The program will focus on the legal and regulatory framework around communication and media and how to generate media coverage for leverage in government relations.
Course Objectives
- Enhance awareness of best practice in government relations
- Improve the ability to analyze and mitigate political risk
- Improve the organization’s capability for designing and implementing effective government relations strategies
- Improve the organization’s capability to map and understand its stakeholders
- Improve ability to advocate for win-win solutions
- An understanding of how Government Communications and Public Relations adds true value links with the organization’s internal value chain
Who Should Attend?
- Administrative staff
- Public Relations Officers
- Project team leaders
- Executives
Course Details/Schedule
Day 1
- Creating a government and public affairs strategy
- The principles of public affairs and government relations
- Creating a government relations and public affairs strategy
- Stakeholder analysis and management in public affairs
- Public affairs and political landscapes
- Advocacy, messaging and positioning
- Messaging for government and public affairs audiences
- Using proof and persuasion to drive messaging
- Positioning organisation and its business goals effectively with stakeholders
- Implementing government and public affairs programmes
- The best tools and tactics to engage with stakeholders
- Different lobbying program frameworks for your campaign
Day 2
- Engaging with government officials
- Managing the dynamics of your relationship with government officials
- Developing the right communications collateral for meetings with government officials
- Safeguarding Data
- Engaging with government officials
- Identifying and understanding your targets: getting to the right people within government
- Practical workshop: Managing encounter with government officials
- Possible Legal issues in the PR & Comms practice
- Regulatory, legal and ethical considerations in strategic communication
- Review of aspects of law relevant to public relations practice:
- Protection against misrepresentation of facts
- Plagiarism, libel and defamation;
- Case studies:- Professional liability
Day 3
- Utilising the media to influence policy in government affairs
- Building relationships with journalists to secure press coverage for your public affairs initiatives
- Practical Workshop- Best practices on Media Interviews
- Aligning communication activities with government affairs programs
- Creative PR tools and tactics to generate publicity
- Values, Ethics and Professionalism in Public Affairs
- Interlink with other Corporate Disciplines
Day 4
- Social media and multi-media
- Overview of social media landscape
- Building an Effective Social Media Strategy
- Creating Content that is Shareable and Shared
- Reaching and Influencing Audiences
- Creating web traffic and linking social media
- Leveraging social media channels for a public affairs programme
- Leveraging social media tools to share information
- Social media and multi-media
- Using social media for Research
- Pro-actively participating in social and multi-media
- Monitoring and Measuring Social Media Activities to Demonstrate they are Effective
- Responding to negative feedback positively.
- Communication Campaigns budgeting and financial management:
- How to plan and manage budgets for communication departments and mainstream/social media campaigns
- In-depth look at relevant case studies on Communication campaigns
Day 5
- Field trip to relevant authorities
