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24 - CSM - Public Relations, Communication Skills & Office Management
CSM 210B - Public Relations and Media Skills (3 Days)
Code | Start Date | Duration | Venue | |
---|---|---|---|---|
CSM 210B | 20 January 2025 | 3 Days | Istanbul | Registration Form Link |
CSM 210B | 17 February 2025 | 3 Days | Istanbul | Registration Form Link |
CSM 210B | 17 March 2025 | 3 Days | Istanbul | Registration Form Link |
CSM 210B | 14 April 2025 | 3 Days | Istanbul | Registration Form Link |
CSM 210B | 12 May 2025 | 3 Days | Istanbul | Registration Form Link |
CSM 210B | 09 June 2025 | 3 Days | Istanbul | Registration Form Link |
CSM 210B | 07 July 2025 | 3 Days | Istanbul | Registration Form Link |
CSM 210B | 04 August 2025 | 3 Days | Istanbul | Registration Form Link |
CSM 210B | 01 September 2025 | 3 Days | Istanbul | Registration Form Link |
CSM 210B | 27 October 2025 | 3 Days | Istanbul | Registration Form Link |
CSM 210B | 24 November 2025 | 3 Days | Istanbul | Registration Form Link |
CSM 210B | 15 December 2025 | 3 Days | Istanbul | Registration Form Link |
Course Description
In today’s society, public relations professionals are employed in a wide variety of settings in business, government and nonprofit organizations. The goal of this course is to develop the creative skills to manage strategies of communication and public relations. It will teach you the proper channels of communication, and will explain some useful techniques on how to make use of them. It also covers how to write for various media channels and address different types of audience.
Course Objectives
- Understanding the principles of public relations
- Learning how to advertise
- Being able to deal with media
- Produce influential pieces of writings
Who Should Attend?
- HR Officers
- Public Relations Officers
- Supervisors
- Managers
- Any one interested in this field
Course Details/Schedule
Day 1
- Overview of the basics of public relations
- Assessing your PR environment
- Methods of study
- Identifying what top management wants
- Conduct a self-directed research investigation
- Understanding the range of media and channels
- Choosing channels – matching media to tasks and stakeholders
Day 2
- Basic mass media communication theories
- Implications of social media for public relations practice
- Communication strategy
- Public relations planning and tools
- Public opinion and market
- Identifying the target audience
- Writing and designing for mass media
- Preparing creative content for new media
Day 3
- Conducting press conferences
- Editorial, layout and production techniques
- Writing memos, reports, emails and letters
- Preparing colorful newsletters
- Portfolio development
- The Objectives of a PR Campaign
- Planning and running an effective PR Campaign