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25 - MCR - Customer Relations and Marketing


MCR 120 - Strategic Pharma Marketing

Code Start Date Duration Venue Fees
MCR 120 23 November 2020 5 Days Istanbul $ 3950 Registration Form Link
MCR 120 21 December 2020 5 Days Istanbul $ 3950 Registration Form Link
MCR 120 25 January 2021 5 Days Istanbul $ 3950 Registration Form Link
MCR 120 22 February 2021 5 Days Istanbul $ 3950 Registration Form Link
MCR 120 22 March 2021 5 Days Istanbul $ 3950 Registration Form Link
MCR 120 19 April 2021 5 Days Istanbul $ 3950 Registration Form Link
MCR 120 17 May 2021 5 Days Istanbul $ 3950 Registration Form Link
MCR 120 14 June 2021 5 Days Istanbul $ 3950 Registration Form Link
MCR 120 12 July 2021 5 Days Istanbul $ 3950 Registration Form Link
MCR 120 09 August 2021 5 Days Istanbul $ 3950 Registration Form Link
MCR 120 06 September 2021 5 Days Istanbul $ 3950 Registration Form Link
MCR 120 04 October 2021 5 Days Istanbul $ 3950 Registration Form Link
MCR 120 29 November 2021 5 Days Istanbul $ 3950 Registration Form Link
MCR 120 27 December 2021 5 Days Istanbul $ 3950 Registration Form Link
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Course Description

This program combines the theoretical perspective of pharma business with real life case studies. It does not only contain marketing strategy, but it also brings an integrated macro dimension from diverse functions, i.e. Sales, Digital, Medical, Finance, Corporate Affairs. Real life examples are based on different market archetypes, various business models, variety of customers, both conventional and innovative promotions. Technical aspects, i.e. patient pyramid, forecasting, P&L management, stakeholder partnerships will be covered and elaborated according to the preferences of the audience. 

Course Objectives

  • Providing a macro perspective in changing trends of global pharma market
  • Underlining key success factors in pharma business
  • Bridging strategy design with execution
  • Shaping environment through key stakeholder partnerships
  • Sharing breakthrough performers in the life cycle management
  • Tackling key stakeholder management from various perspectives
  • Digitalizing the pharma marketing

Who Should Attend?

  • Management Trainees
  • Junior and Senior Product/Brand Managers
  • Marketing Managers
  • Medical Managers
  • Pricing Managers
  • Corporate Affairs, Access Managers
  • Senior Sales Managers
  • Directors from Enabling Functions

Course Details/Schedule

Day 1

  • Outlook of Global Pharma Market 
  • Trends and Trajectory of Pharma Business
  • Digital Healthcare
  • The Value of Research & Development 
  • Pharmaeconomics in Drug Development

Day 2

  • Integrated Marketing Plan Development
  • Registration, Access, Pricing and Reimbursement
  • Negotiation Strategies with Health Authorities to Establish Partnerships
  • Business Intelligence (Quantitative & Qualitative Research) Research & Analysis
  • Conducting Marketing Research
  • Patient Pyramid
  • SWOT

Day 3

  • Key Issue & Strategy & Objective Setting
  • Segmentation & Targeting 
  • Positioning & Promotional Platform
  • Advertising Agency Selection, Management and Briefing
  • Program Development & Execution

Day 4

  • Stakeholder Management
  • Customer Journey
  • Digital Customer Management
  • Opinion Leader Management
  • Channel Management
  • Sales Force Management

Day 5

  • Product Life-cycle Management
  • Business Models and Portfolio Management
  • Best Launches – Case Studies
  • The Art and Science of Forecasting
  • Management of Financials, P&L Ownership
  • Local, Regional and Headquarter Perspective
  • Career Management at Pharma