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26 - CMR - Customer Relations
MCR 104 - Customer Relations and Business Development Skills
| Code | Start Date | Duration | Venue | |
|---|---|---|---|---|
| MCR 104 | 23 October 2023 | 5 Days | Istanbul | Registration Form Link |
| MCR 104 | 18 December 2023 | 5 Days | Istanbul | Registration Form Link |
Please contact us for fees
Course Description
Business Development and Customer Relations are a business language that every technical manager should be able to understand as a minimum and speak as an ideal. The aim of this course is to provide a broad introduction to understand what Customer Relations and business development really mean; how simple activities and planning can have a profound effect on the way you do business; and to generate a level of confidence in a growing a client base without a total reliance on proposals and a member of the marketing team.
Course Objectives
- Studying the functions of business development and Customer Relations
- Identifying key marketing tools and channels
- Locating binding opportunities
- Ensuring proposals' alignment with business development objectives
- Designing effective marketing and client relationship plans
- Appreciating the importance of stakeholder relationships and networking
Who Should Attend?
- Marketing officers
- Team leaders
- Managers
- Any one responsible for business development and marketing support
Course Details/Schedule
Day 1
- Introduction
- Business background
- Business expectations
- Business experiences shared
- A few major marketing terms explained
- Major business development terms explained
- The Marketing Mix
Day 2
- Brand
- Elevator speech
- The Marketing Mix
- Opportunity tracking
- Pipeline
- Cross selling
- Relationship Management
- Creating a structure and mapping out a process to deal with the common client objection
- Making the most of networking
Day 3
- Importance of a Go/No Go
- Business logistics
- Chance of winning
- The oportunities which should not be biding
- The importance of a network
- Networking effectively
- Proposal management
- Using technology
- Communication methodologies – understanding the importance of face to face
Day 4
- Defining customer service terminology, concepts, and principles
- Importance of Customer Service
- External and internal customers
- Employee satisfaction equals customer satisfaction
- The difference between emotional and informational responsiveness
- Writing a client relationship plan
Day 5
- Illustrating positive and negative attitudes and mind-sets
- Getting customers beyond mere satisfaction
- Customer's loyalty
- Responding to difficult customers and coworkers with appropriate communication styles
- Modeling appropriate customer service skills in the community and workplace
