(Click Category to List Courses)
27 - SLM- Sales and Marketing
SLM 120 - Content Marketing
| Code | Start Date | Duration | Venue | |
|---|---|---|---|---|
| SLM 120 | 15 April 2024 | 5 Days | Istanbul | Registration Form Link |
| SLM 120 | 20 May 2024 | 5 Days | Istanbul | Registration Form Link |
| SLM 120 | 24 June 2024 | 5 Days | Istanbul | Registration Form Link |
| SLM 120 | 29 July 2024 | 5 Days | Istanbul | Registration Form Link |
| SLM 120 | 02 September 2024 | 5 Days | Istanbul | Registration Form Link |
| SLM 120 | 07 October 2024 | 5 Days | Istanbul | Registration Form Link |
| SLM 120 | 11 November 2024 | 5 Days | Istanbul | Registration Form Link |
| SLM 120 | 16 December 2024 | 5 Days | Istanbul | Registration Form Link |
Please contact us for fees
Course Description
Content Marketing is a strategic marketing approach aimed at attracting and retaining customers by means of creating valuable content. This course will take you through all the aspects of Content Marketing. From identifying avenues to developing content to measuring results, you will be offered a comprehensive insight on how to create a customer-centered content and effectively use this important online marketing tool.
Course Objectives
- Learning the content marketing
- Learning new content strategy and challenges
- Understanding the marketing channels
- Understanding the social media marketing channels
Who Should Attend?
- Brand makers
- Advisors to directors and top managers
- Executives
- Directors and managers
- Those who would like to develop and enhance their marketing skills
Course Details/Schedule
Day 1
- Content marketing defined
- History of content marketing
- The content of marketing cycle
- Identifying prospects
- Writing messages and creating content
Day 2
- Getting your Messages into the Media
- Becoming an industry expert
- Content strategy and challenges
- Measuring results
- Inbound marketing
Day 3
- Marketing channels
- Blog marketing
- Social media marketing channels
- Developing brand voice
- Editorial channels
Day 4
- Image marketing
- Video marketing
- Article and press release marketing
- Email marketing
- Event marketing
Day 5
- B2B marketing
- Misconceptions about content marketing
- Content marketing examples
- Content marketing tips
- consistent publishing and hitting multiple time zones
