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45 - PHR - Pharmaceutical Sciences

PHR 104 - Marketing, Advertising & Promotion of Pharmaceuticals and Medical Devices

Code	Start Date	Duration	Venue
PHR 104	28 October 2024	5 Days	Istanbul	Registration Form Link
PHR 104	02 December 2024	5 Days	Istanbul	Registration Form Link

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Course Description

The course will cover marketing and promotional issues specific to brand-name prescription and OTC drugs, generic and compounding pharmacy contexts, including advertising of compounding products, off-label promotion, gifts to physicians, and direct-to-consumer advertising.

Advertisements and case studies will be discussed. Additionally, strategies for following the regulatory requirements and developing effective in-house promotional review systems will be examined.

Course Objectives

Developing marketing and advertising programs
Avoiding issues which regulatory agencies continually review
Increasing awareness of the disparate roles of various corporate departments in the development of advertising and promotion
Introducing strategies for their interaction/cooperation

Who Should Attend?

Marketing, sales and support employees.
Health Care Professionals of varying levels of experience in drug and device advertising,
Those who seek to increase their information in healthcare marketing and promotion.

Course Details/Schedule

Day 1

Anatomy of a Drug Advertisement

What triggers the issue of advertising and promotional review
Various types of advertising and promotion
Third Party literature
Case studies of ads and promotion
When things go wrong: prevention; remedial measures

Day 2

Off-Label Promotion

What is off-label promotion
What does FDA consider off-label
Comparative advertising and claims of superiority
Examples of off-label promotion
Examples of FDA enforcement efforts
Whistleblower cases involving off-label promotion
Quality of life claims

Day 3

Medical Education

Continuing Medical Education (CME)
Responding to requests from physicians and health care professionals
Single sponsor publications
Seminars, exhibits, scientific symposia
Honoraria, gifts, compensation and remuneration

Day 4

Other Communicational and Promotional Techniques

Financial disclosure and investor relations
Communications with formularies
Product sampling
Pharmacy compounding

Day 5

Developing an Effective Advertising and Promotion Review

Need for review and documentation
Required company departments/specialties
A matrix for effective review

Internal Controls and Policing of Advertising and Promotion

Sales representatives and physician detailing
Marketing events and programs
Effective internal controls

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SAHARA Group Training and Consultancy INC (in Turkish: SAHARA Group Eğitim ve Danışmanlık AŞ)

Tax Office: Beyoğlu (Istanbul/Turkiye,Tax No: 7390525151 (Vergi Dairesi: Beyoğlu (İstanbul), Vergi No: 7390525151)

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(Click Category to List Courses)

45 - PHR - Pharmaceutical Sciences

PHR 104 - Marketing, Advertising & Promotion of Pharmaceuticals and Medical Devices

Course Description

Course Objectives

Who Should Attend?

Course Details/Schedule

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Day 2

Day 3

Day 4

Day 5

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