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45 - PHR - Pharmaceutical Sciences

PHR 104 - Marketing, Advertising & Promotion of Pharmaceuticals and Medical Devices

Code Start Date Duration Venue
PHR 104 30 October 2023 5 Days Istanbul Registration Form Link
PHR 104 25 December 2023 5 Days Istanbul Registration Form Link
Please contact us for fees


Course Description

The course will cover marketing and promotional issues specific to brand-name prescription and OTC drugs, generic and compounding pharmacy contexts, including advertising of compounding products, off-label promotion, gifts to physicians, and direct-to-consumer advertising.

Advertisements and case studies will be discussed. Additionally, strategies for following the regulatory requirements and developing effective in-house promotional review systems will be examined.

Course Objectives

  • Developing marketing and advertising programs
  • Avoiding issues which regulatory agencies continually review
  • Increasing awareness of the disparate roles of various corporate departments in the development of advertising and promotion
  • Introducing strategies for their interaction/cooperation

Who Should Attend?

  • Marketing, sales and support employees.
  • Health Care Professionals of varying levels of experience in drug and device advertising,
  • Those who seek to increase their information in healthcare marketing and promotion.

Course Details/Schedule

Day 1

Anatomy of a Drug Advertisement

  • What triggers the issue of advertising and promotional review
  • Various types of advertising and promotion
  • Third Party literature
  • Case studies of ads and promotion
  • When things go wrong: prevention; remedial measures

Day 2

Off-Label Promotion

  • What is off-label promotion
  • What does FDA consider off-label
  • Comparative advertising and claims of superiority
  • Examples of off-label promotion
  • Examples of FDA enforcement efforts
  • Whistleblower cases involving off-label promotion
  • Quality of life claims

Day 3

Medical Education

  • Continuing Medical Education (CME)
  • Responding to requests from physicians and health care professionals
  • Single sponsor publications
  • Seminars, exhibits, scientific symposia
  • Honoraria, gifts, compensation and remuneration

Day 4

Other Communicational and Promotional Techniques

  • Financial disclosure and investor relations
  • Communications with formularies
  • Product sampling
  • Pharmacy compounding

Day 5

Developing an Effective Advertising and Promotion Review

  • Need for review and documentation
  • Required company departments/specialties
  • A matrix for effective review

Internal Controls and Policing of Advertising and Promotion

  • Sales representatives and physician detailing
  • Marketing events and programs
  • Effective internal controls