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42 - HCM - Healthcare Management & Administration

HCM 105 - Effective Healthcare Marketing

Code Start Date Duration Venue
HCM 105 10 April 2023 5 Days Istanbul Registration Form Link
HCM 105 05 June 2023 5 Days Istanbul Registration Form Link
HCM 105 31 July 2023 5 Days Istanbul Registration Form Link
HCM 105 25 September 2023 5 Days Istanbul Registration Form Link
HCM 105 20 November 2023 5 Days Istanbul Registration Form Link
HCM 105 11 December 2023 5 Days Istanbul Registration Form Link
Please contact us for fees


Course Description

The course will emphasize in-depth understanding of the essential components of successful healthcare marketing and communications.

The course will describe fundamentals of marketing strategies methods for identifying unique elements that make the brand. Strategies for maximizing scarce resources and delivering measurable results to heath organisations through marketing techniques will also be covered in detail.

Course Objectives

  • Discover the latest trends and developments in healthcare marketing
  • Implement innovative marketing models to strengthen your market share and break into lucrative new markets
  • Identify and manage your image, identity and reputation

Who Should Attend?

  • Healthcare professionals who are responsible for marketing, communications, PR, branding,
  • Healthcare professionals responsible for business development, marketing, consulting and hospital administration
  • Those who seek to build their understanding in effective Healthcare Marketing strategies.

Course Details/Schedule

Day 1

  • Introduction to Health Care Marketing
  • Services Marketing
  • Marketing Strategy
  • Organizational Strategies
  • Developing a Strategic Plan
  • Environmental Consideration
  • Consumer Behaviour

Day 2

  • Decision Making Model
  • Influences on Decision Making
  • Industrial Buying Behaviour
  • Marketing Research
  • Market Segmentation

Day 3

  • Product Strategy
  • Product Life Cycle, New Product
  • Introduction & Adoption of Innovation
  • Pricing in Health Care
  • Distribution Case:
  • Global Healthcare Exchange
  • Health Care and the Internet

Day 4

  • Tele Medicine and Tele Health
  • Online Search for Health Information
  • Promotion, Advertising and Communication Strategy
  • The Communication Model
  • The Promotional Mix
  • Positioning and Branding in Health Care

Day 5

  • The fundamentals of healthcare e-marketing
  • Social Marketing
  • Controlling and Monitoring
  • Marketing Metrics
  • Creating a culture to deliver customer service excellence
  • Generating more patient referrals with key physician management.
  • Team Presentation of Consulting Project