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50 - LONG - Long-Term Programs


LONG 519 - Tourism Marketing (4 weeks)

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Course Description

This course in Tourism Marketing will give you the skills and knowledge you need to launch or revitalise your career in marketing, with a specialist emphasis on tourism marketing. This course will be particularly suitable for managers and aspiring managers who want expert knowledge of up-to-the-minute marketing training in this competitive area of business.

As well as coaching you in the latest marketing theories and practices, your lecturers and tutors will encourage you to reflect on the place of marketing and both its relationship with the specialism of tourism marketing and the wider business or organisational environment.

Course Objectives

  • Apply the appropriate approach and techniques of strategic marketing
  • Using online techniques in marketing
  • Understanding the negotiating with customers.
  • Learning how to targeting markets

Who Should Attend?

  • Tourism Managers
  • Marketing officials
  • Local & regional agencies tourism employees
  • Anyone work in tourism field

PROGRAM TOPICS

 Introduction:

  • General knowledge of Tourism Business
  • Tourism Concepts and Issues
 
Online:
 
  • Digital Marketing and Social Media in Tourism
  • Marketing your business online
  • Promoting your business through social media
  • Research Methods
 
Strategy:
 
  • Tourism Strategy
  • Tourism Services Marketing
  • Tourism Social Science
  • Environment and tourism development
  • Discovering the visitors on your doorstep
  • Marketing for local
  • Know your place - promote it better (taking advantage of local distinctiveness)
 
Management:
 
  • Management Marketing
  • Marketing Communications
  • Visitor Attraction Management
 
Innovation in Tourism:
 
  • Perspectives in Tourism Management
  • Sustainable Tourism Management
  • Finding and targeting new markets
  • Cultural and creative tourism
  • Tourism and regeneration
  • Applied Marketing Research