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27 - SLM- Sales and Marketing

SLM 120 - Content Marketing

Code Start Date Duration Venue
SLM 120 13 November 2023 5 Days Istanbul Registration Form Link
SLM 120 11 December 2023 5 Days Istanbul Registration Form Link
Please contact us for fees


Course Description

Content Marketing is a strategic marketing approach aimed at attracting and retaining customers by means of creating valuable content. This course will take you through all the aspects of Content Marketing.  From identifying avenues to developing content to measuring results, you will be offered a comprehensive insight on how to create a customer-centered content and effectively use this important online marketing tool.

Course Objectives

  • Learning the content marketing
  • Learning new content strategy and challenges
  • Understanding the marketing channels
  • Understanding the social media marketing channels

Who Should Attend?

  • Brand makers
  • Advisors to directors and top managers
  • Executives
  • Directors and managers
  • Those who would like to develop and enhance their marketing skills

Course Details/Schedule

Day 1

  • Content marketing defined 
  • History of content marketing 
  • The content of marketing cycle 
  • Identifying prospects
  • Writing messages and creating content

Day 2

  • Getting your Messages into the Media
  • Becoming an industry expert
  • Content strategy and challenges
  • Measuring results
  • Inbound marketing 

Day 3

  • Marketing channels
  • Blog marketing
  • Social media marketing channels
  • Developing brand voice 
  • Editorial channels 

Day 4

  • Image marketing
  • Video marketing
  • Article and press release marketing
  • Email marketing
  • Event marketing

Day 5

  • B2B marketing
  • Misconceptions about content marketing 
  • Content marketing examples
  • Content marketing tips 
  • consistent publishing and hitting multiple time zones