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14 - MLC - Management and Leadership


MLC 123 - Strategic Business Development Skills

Code Start Date Duration Venue Fees
MLC 123 02 September 2019 5 Days Istanbul $ 2750 Registration Form Link
MLC 123 28 October 2019 5 Days Istanbul $ 2750 Registration Form Link
MLC 123 25 November 2019 5 Days Istanbul $ 2750 Registration Form Link
MLC 123 23 December 2019 5 Days Istanbul $ 2750 Registration Form Link
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Course Description

Business Development course offers up the secrets to success in business development. The course presents the latest trends and techniques in understanding the market process, customers, collecting competitive intelligence and strategizing for a capture win. It is designed to improve how you do business and expand your business capture.

Course Objectives

  • Understanding the business strategy
  • Being able to look at the business with a critical eye 
  • Being familiar with the role of marketing
  • Developing competitive intelligence
  • Learning the strategy development and execution for business

Who Should Attend?

  • Executives
  • Managers
  • Supervisors
  • Sales and Marketing officers
  • Anyone who is involved in developing and implementing plans and  build his business qualities

Course Details/Schedule

Day 1

  • The hierarchy of strategies
  • Introducing the business strategy
  • The structure of business strategy
  • Competition and competitors

Day 2

  • The markets
  • The analysis of markets
  • Customers
  • Generic market strategies

Day 3

  • Identifying opportunities and threats
  • Resources
  • The analysis of financial resources
  • People and operations

Day 4

  • Competencies
  • Knowledge and innovation
  • Adding value and competitive advantage
  • Identifying strengths and weaknesses

Day 5

  • Finding the way forward
  • Developing strategic options and allocating resources
  • Evaluation and performance management
  • Review