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16 - MCR - Customer Relations and Marketing


MCR 201 - Strategic Marketing Management

Code Start Date Duration Venue Fees
MCR 201 16 September 2019 5 Days Istanbul $ 2950 Registration Form Link
MCR 201 14 October 2019 5 Days Istanbul $ 2950 Registration Form Link
MCR 201 11 November 2019 5 Days Istanbul $ 2950 Registration Form Link
MCR 201 02 December 2019 5 Days Istanbul $ 2950 Registration Form Link
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Course Description

The Strategic Marketing Management course focus is on appraising go-to-market programs and designing integrated, strategic marketing plans. customer-centric and competitively dominant marketing strategies are vital to business success. and provides participants with tools for developing an effective marketing strategy by examining how firms can profitably create and sustain customer value 

Course Objectives

  • To plan, implement strategic marketing
  • To promote, protect and manage the organisation’s brand, products and services
  • To apply the appropriate approach and techniques of strategic marketing 
  • To fully utilize the rapidly changing media environment
  • To obtain the highest return on investment (ROI)

Who Should Attend?

  • Directors and managers
  • Brand makers
  • Executives
  • Advisors to directors and top managers
  • Those who would like to develop and enhance their strategic marketing skills

Course Details/Schedule

Day 1

  • What is Strategic Marketing (SM)?
  • Objectives and key elements of SM
  • Benefits of Strategic Marketing
  • Importance, benefits and challenges of SM to your organisation
  • Marketing positioning, market analysis and competitor evaluation

Day 2

  • Conducting consumer and market research
  • Advantages and disadvantages of some research methodologies
  • Identify, analyse, segment markets according to common factors
  • Create powerful, targeted and appropriate messages
  • Maximise the mix of communication methods
  • Behavioural economics theories in marketing

Day 3

 The Human Factor 

  • Conscious Awareness Flowchart
  • Behavioral Styles and Profiles

The Corporation

  • Corporate World as a Microcosm
  • Elements of Corporate Strategic Management

The Sector

  • Sectoral Approach to Strategy
  • Competition and Competitive Strategies

The Country

  • Social Responsibility and Ethics
  • National Interests and Priorities

The Region

  • International Relations and Developments
  • Foreign Expansion

The World

  • Global Strategies through Alliances and Polarizations
  • Conflict and Crisis Management with Constructive Negotiations

Day 4

  • 5P's (People, Product, Price, Place, Promotion) of Domestic Marketing
  • Domestic Environment and SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis
  • Local vs Foreign Competition
  • Branding vs Non-branding 
  • Strategic Domestic Marketing Mix and Management
  • Crisis Management in Strategic Domestic Marketing

Day 5

  • 7P's (5P's + Politics + Procedures) of Foreign Marketing
  • Foreign Environment and SWOT Analysis
  • Local vs Foreign Competition 
  • Branding vs Non-branding 
  • Strategic Foreign Marketing Mix and Management 
  • Crisis Management in Strategic Foreign Marketing