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1 - MLC - Management and Leadership

MLC 140 - Strategic Planning, Communication and Measurement

Code Start Date Duration Venue
MLC 140 01 July 2024 5 Days Istanbul Registration Form Link
MLC 140 05 August 2024 5 Days Istanbul Registration Form Link
MLC 140 09 September 2024 5 Days Istanbul Registration Form Link
MLC 140 14 October 2024 5 Days Istanbul Registration Form Link
MLC 140 18 November 2024 5 Days Istanbul Registration Form Link
MLC 140 23 December 2024 5 Days Istanbul Registration Form Link
Please contact us for fees


Course Description

Whether starting a business, growing a business or preparing for retirement, the probability of accomplishing your goal increases substantially when you plan it rather than just start doing it. Planning is even more critical during challenging economic times or when multiple people and groups need to coordinate their actions to accomplish the primary goals, as is true of almost all organizational goals

Course Objectives

  • Understand the concepts and the differences between strategy, planning, goals and tactics
  • Demonstrate how the operating unit’s strategic plan contributes to the organization’s strategic plan
  • Master the steps in building a useful strategic plan
  • Recognize and review your options during the process to optimize your results
  • Create clear, simple communication tools
  • Build a solid strategic plan that is unique to your organization
  • Develop a realistic implementation plan
  • Measure your results to make sure the organization is achieving its objectives

Who Should Attend?

  • Managers
  • Editors
  • Project officers
  • Anyone who aspires to build his qualities
  • Anyone who is or will be responsible for leading teams or individuals

Course Details/Schedule

Day 1

  • Introduction to strategy - major international concepts on what it is AND is not
  • Developing and using Strategic Thinking
  • Vision, mission and strategy: the relationships between & how to create the natural flow between them
  • The steps involved in developing a strategy: a checklist
  • Understanding your unique competitive advantage & how to state it
  • Formulating strategy and managing change
  • Creating a corporate culture of consistent strategic development
  • The essence of globalization and global strategy

Day 2

  • How to build and manage a strategic planning team
  • The framework of a strategy: avoiding 'paralysis by analysis'
  • Using effective tools such as the “new” SWOT, Porter’s 5-Forces, GE, etc.
  • Strategy Matrix: understanding options and analyzing business attractiveness
  • External analysis: using the PESTLE tool to gain insight & market analysis
  • Determining the right strategies for the organization
  • Importance  of contingency planning 
  • Documenting the plan

Day 3

  • How do we communicate the plan?
  • Using multiple channels to get the message across
  • Leveraging people’s learning styles to communicate more effectively
  • Communicating strategy through the organization
  • Using your Emotional Intelligence
  • Dealing with resistance effectively & smoothly
  • Setting up a rewards system
  • Celebrating success – but not stopping the momentum

Day 4

  • Effective implementation - converting planning into action
  • Planning the implementation: using a project management tool
  • Setting expectations: benchmarks, hurdles, milestones
  • Creating team & tasks
  • Setting accountability in place
  • Using the deming model: Plan-Do-Study-Act (PDCA) to increase success
  • Developing action plans that work
  • Documenting & archieving

Day 5

  • Separating the KPIs from everything else
  • Blending the financial and non-financial measurements - the balanced scorecard concept
  • Organization performance review as a baseline
  • Using the balanced scorecard as a tool of success
  • Linking the BSC to the strategic (flexible) budget