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20 - MLC - Management and Leadership


MLC 123 - Strategic Business Development Skills

Code Start Date Duration Venue
MLC 123 24 October 2022 5 Days Istanbul Registration Form Link
MLC 123 19 December 2022 5 Days Istanbul Registration Form Link
MLC 123 02 January 2023 5 Days Istanbul Registration Form Link
MLC 123 27 February 2023 5 Days Istanbul Registration Form Link
MLC 123 24 April 2023 5 Days Istanbul Registration Form Link
MLC 123 19 June 2023 5 Days Istanbul Registration Form Link
MLC 123 14 August 2023 5 Days Istanbul Registration Form Link
MLC 123 09 October 2023 5 Days Istanbul Registration Form Link
MLC 123 04 December 2023 5 Days Istanbul Registration Form Link
Please contact us for fees

 

Course Description

Strategic Business Development Skills course offers secrets to success in business development. The course presents the trends and techniques in understanding the market process, customers, collecting competitive intelligence and strategizing for a capture win. It is designed to improve how you do business and expand your business.

Course Objectives

  • Understanding the business strategy
  • Being able to look at the business development with a critical eye 
  • Being familiar with the role of marketing
  • Developing competitive intelligence
  • Learning and executiting how to grow business

Who Should Attend?

  • Supervisors
  • Sales and Marketing officers
  • Managers
  • Executives
  • Anyone who is involved in developing and implementing business development

Course Details/Schedule

Day 1

  • Introducing Business Strategy 
  • Organizational Effectiveness and Efficiency
  • Organizational culture
  • The Structure of Business Strategy 
  • Hierarchy of Strategies
  • The Strategic Development Process 
  • An overview of vission, mission, objective, strategy and tactics

Day 2

  • PESTEL Analysis
  • The Power Game Model (Supply Chain Analysis)
  • Using customer insights to craft strategy
  • Vision and Mission
  • Measurable Corporate Objectives

Day 3

  • Macro-environmental Analysis
  • Analyzing the Competition with Porter's Five Forces
  • SWOT analysis
  • Building market strategies
  • The Market Positioning Theory
  • Building the Competitive Advantage
  • The Marketing Mix, Multi-segment strategy
  • The Nine Pricing Strategies

Day 4

  • Assessment of Consequences and Critical Success Factors
  • Critical Business Processes
  • Evaluation and performance management
  • Balanced Scorecards: Strategic management performance metric
  • Self development plan
  • Live Example and Case study

Day 5

  • Organizational resources 
  • Analysis of financial resources 
  • Identifying opportunities and threats 
  • Identifying strengths and weaknesses
  • Developing strategic options and allocating resources 
  • Ansoff’s Development Matrix
  • Developing Operational Strategies