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21 - MLC - Management and Leadership


MLC 123 - Strategic Business Development Skills

Code Start Date Duration Venue Fees
MLC 123 14 December 2020 5 Days Istanbul $ 3450 Registration Form Link
MLC 123 18 January 2021 5 Days Istanbul $ 3450 Registration Form Link
MLC 123 15 February 2021 5 Days Istanbul $ 3450 Registration Form Link
MLC 123 15 March 2021 5 Days Istanbul $ 3450 Registration Form Link
MLC 123 12 April 2021 5 Days Istanbul $ 3450 Registration Form Link
MLC 123 07 June 2021 5 Days Istanbul $ 3450 Registration Form Link
MLC 123 05 July 2021 5 Days Istanbul $ 3450 Registration Form Link
MLC 123 02 August 2021 5 Days Istanbul $ 3450 Registration Form Link
MLC 123 27 September 2021 5 Days Istanbul $ 3450 Registration Form Link
MLC 123 25 October 2021 5 Days Istanbul $ 3450 Registration Form Link
MLC 123 22 November 2021 5 Days Istanbul $ 3450 Registration Form Link
MLC 123 20 December 2021 5 Days Istanbul $ 3450 Registration Form Link
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Course Description

Strategic Business Development Skills course offers secrets to success in business development. The course presents the trends and techniques in understanding the market process, customers, collecting competitive intelligence and strategizing for a capture win. It is designed to improve how you do business and expand your business.

Course Objectives

  • Understanding the business strategy
  • Being able to look at the business development with a critical eye 
  • Being familiar with the role of marketing
  • Developing competitive intelligence
  • Learning and executiting how to grow business

Who Should Attend?

  • Supervisors
  • Sales and Marketing officers
  • Managers
  • Executives
  • Anyone who is involved in developing and implementing business development

Course Details/Schedule

Day 1

  • Introducing Business Strategy 
  • Organizational Effectiveness and Efficiency
  • Organizational culture
  • The Structure of Business Strategy 
  • Hierarchy of Strategies
  • The Strategic Development Process 
  • An overview of vission, mission, objective, strategy and tactics

Day 2

  • PESTEL Analysis
  • The Power Game Model (Supply Chain Analysis)
  • Using customer insights to craft strategy
  • Vision and Mission
  • Measurable Corporate Objectives

Day 3

  • Macro-environmental Analysis
  • Analyzing the Competition with Porter's Five Forces
  • SWOT analysis
  • Building market strategies
  • The Market Positioning Theory
  • Building the Competitive Advantage
  • The Marketing Mix, Multi-segment strategy
  • The Nine Pricing Strategies

Day 4

  • Assessment of Consequences and Critical Success Factors
  • Critical Business Processes
  • Evaluation and performance management
  • Balanced Scorecards: Strategic management performance metric
  • Self development plan
  • Live Example and Case study

Day 5

  • Organizational resources 
  • Analysis of financial resources 
  • Identifying opportunities and threats 
  • Identifying strengths and weaknesses
  • Developing strategic options and allocating resources 
  • Ansoff’s Development Matrix
  • Developing Operational Strategies