(Click Category to List Courses)
1 - MLC - Management and Leadership
MLC 123 - Strategic Business Development Skills
| Code | Start Date | Duration | Venue | |
|---|---|---|---|---|
| MLC 123 | 30 June 2025 | 5 Days | Istanbul | Registration Form Link |
| MLC 123 | 07 July 2025 | 5 Days | Istanbul | Registration Form Link |
| MLC 123 | 04 August 2025 | 5 Days | Istanbul | Registration Form Link |
| MLC 123 | 01 September 2025 | 5 Days | Istanbul | Registration Form Link |
| MLC 123 | 27 October 2025 | 5 Days | Istanbul | Registration Form Link |
| MLC 123 | 24 November 2025 | 5 Days | Istanbul | Registration Form Link |
| MLC 123 | 15 December 2025 | 5 Days | Istanbul | Registration Form Link |
Course Description
The Strategic Business Development Skills course unveils the key strategies and insights critical to achieving success in business development. This comprehensive course delves into the latest market trends and cutting-edge techniques that empower professionals to navigate the complexities of the business landscape. It focuses on developing a deep understanding of market dynamics, customer behavior, and the essential process of collecting competitive intelligence. Participants will learn how to use this knowledge to create effective strategies that enhance their ability to identify, pursue, and secure new opportunities, ultimately driving business growth.
Designed for both seasoned professionals and those new to the field, this course equips participants with practical tools to improve business operations and foster sustainable growth. Whether you’re looking to strengthen client relationships, enhance strategic partnerships, or master the art of capturing new business, this course will provide you with the knowledge and skills necessary to take your business development efforts to the next level.
Course Objectives
- Understanding the business strategy
- Being able to look at the business development with a critical eye
- Being familiar with the role of marketing
- Developing competitive intelligence
- Learning and executiting how to grow business
Who Should Attend?
- Supervisors
- Sales and Marketing officers
- Managers
- Executives
- Anyone who is involved in developing and implementing business development
Course Details/Schedule
Day 1
- Introducing Business Strategy
- Organizational Effectiveness and Efficiency
- Organizational culture
- The Structure of Business Strategy
- Hierarchy of Strategies
- The Strategic Development Process
- An overview of vission, mission, objective, strategy and tactics
Day 2
- PESTEL Analysis
- The Power Game Model (Supply Chain Analysis)
- Using customer insights to craft strategy
- Vision and Mission
- Measurable Corporate Objectives
Day 3
- Macro-environmental Analysis
- Analyzing the Competition with Porter's Five Forces
- SWOT analysis
- Building market strategies
- The Market Positioning Theory
- Building the Competitive Advantage
- The Marketing Mix, Multi-segment strategy
- The Nine Pricing Strategies
Day 4
- Assessment of Consequences and Critical Success Factors
- Critical Business Processes
- Evaluation and performance management
- Balanced Scorecards: Strategic management performance metric
- Self development plan
- Live Example and Case study
Day 5
- Organizational resources
- Analysis of financial resources
- Identifying opportunities and threats
- Identifying strengths and weaknesses
- Developing strategic options and allocating resources
- Ansoff’s Development Matrix
- Developing Operational Strategies
