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46 - PAM - Press and Media

PAM 205 - Winning Social Media Strategies for Public Relations

Code	Start Date	Duration	Venue
PAM 205	04 November 2024	5 Days	Istanbul	Registration Form Link
PAM 205	09 December 2024	5 Days	Istanbul	Registration Form Link
PAM 205	10 February 2025	5 Days	Istanbul	Registration Form Link
PAM 205	07 April 2025	5 Days	Istanbul	Registration Form Link
PAM 205	16 June 2025	5 Days	Istanbul	Registration Form Link
PAM 205	28 July 2025	5 Days	Istanbul	Registration Form Link
PAM 205	22 September 2025	5 Days	Istanbul	Registration Form Link
PAM 205	17 November 2025	5 Days	Istanbul	Registration Form Link
PAM 205	29 December 2025	5 Days	Istanbul	Registration Form Link

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Course Description

Declining readership of traditional media, exploding use of social and mobile technologies, shortened news cycles and an explosion in brand publishing make today’s media environment very different for the Public Relations and Communications industry. In this course, attendees will be able to evaluate their current position in this social media world. They will discover these useful tools and utilize them to boost business and reputation.

Course Objectives

Understanding social media management concepts in PR
Learning best practices for planning, management and evaluation techniques of PR strategies
Creating the optimal mix of social media platforms
Use innovative techniques to influence followers
Creating an online communication strategy

Who Should Attend?

Directors and managers
Brand makers
Executives
Advisors to directors and top managers
Those who would like to develop and enhance their Social marketing skills

Course Details/Schedule

Day 1

Introduction to social media in public relations
Using social media for engagement and relationship management
Planning online PR and social media
Objectives
Research and mapping

Day 2

Content creation and management
Developing a strategy
Optimizing content for customers
Storytelling
Editorial based marketing
Influencer marketing

Day 3

Evaluating social media efforts
Outcome domain
Metrics
Analytic tools
Social media Key Performance Indicators (KPIs)

Day 4

Winning social media strategies for public relations
Tools, tactics, targets and teams
Integrating online communication with business
Reputational risk assessment
Systems, policies and processes, resources

Day 5

Online reputation management
Retaining customers
Offering added value
Social ads
Online reviews

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SAHARA Group Training and Consultancy INC (in Turkish: SAHARA Group Eğitim ve Danışmanlık AŞ)

Tax Office: Beyoğlu (Istanbul/Turkiye,Tax No: 7390525151 (Vergi Dairesi: Beyoğlu (İstanbul), Vergi No: 7390525151)

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02	TTC 102	5	Traffic Flow Theory for Intelligent Transportation Systems
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05	TTC 110	5	Transportation and Roads Engineering
06	TTC 115	5	Road Engineering Orientation Programme
07	TTC 120	5	Road Safety Management
08	TTC 125	5	Light Transit Rail Maintenance and Operations
09	TTC 127	5	Railway Metro Systems Design and Installation
10	TTC 130	5	ISO 55001 Asset Management Applications in Railway Environment
11	TTC 135	5	Basic Railway Engineering
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15	TTC 146	5	Wheel Rail Interface Issues and Precautions
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02	ADV 503	5	Interior Design Visualization
03	ADV 504	5	Exterior Design Visualization
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05	ADV 507	5	3ds Max Modeling (Advance)
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06	SRM 105	5	Safety Management Systems (SMS)
07	SRM 106	5	Firefighting and Emergency Evacuation
08	SRM 108	5	Process Safety Management (LOPA & SIL)
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10	SRM 109B	10	Safety and Protection of Corporate Facilities (10 days)
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13	SRM 112	5	Core Concepts in Industrial Hygiene
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36	SRM-ON 119	5	Risk Assessment & Incident Investigation
37	SRM-ON 130	5	Emergency Response Planning (ERP)

(Click Category to List Courses)

46 - PAM - Press and Media

PAM 205 - Winning Social Media Strategies for Public Relations

Course Description

Course Objectives

Who Should Attend?

Course Details/Schedule

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Day 2

Day 3

Day 4

Day 5

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