(Click Category to List Courses)

45 - PAM - Press and Media

PAM 205 - Winning Social Media Strategies for Public Relations

Code Start Date Duration Venue
PAM 205 20 March 2023 5 Days Istanbul Registration Form Link
PAM 205 15 May 2023 5 Days Istanbul Registration Form Link
PAM 205 10 July 2023 5 Days Istanbul Registration Form Link
PAM 205 04 September 2023 5 Days Istanbul Registration Form Link
PAM 205 30 October 2023 5 Days Istanbul Registration Form Link
PAM 205 25 December 2023 5 Days Istanbul Registration Form Link
Please contact us for fees


Course Description

Declining readership of traditional media, exploding use of social and mobile technologies, shortened news cycles and an explosion in brand publishing make today’s media environment very different for the Public Relations and Communications industry. In this course, attendees will be able to evaluate their current position in this social media world. They will discover these useful tools and utilize them to boost business and reputation.

Course Objectives

  • Understanding social media management concepts in PR
  • Learning best practices for planning, management and evaluation techniques of PR strategies 
  • Creating the optimal mix of social media platforms
  • Use innovative techniques to influence followers 
  • Creating an online communication strategy

Who Should Attend?

  • Directors and managers
  • Brand makers
  • Executives
  • Advisors to directors and top managers
  • Those who would like to develop and enhance their Social marketing skills

Course Details/Schedule

Day 1

  • Introduction to social media in public relations
  • Using social media for engagement and relationship management
  • Planning online PR and social media
  • Objectives 
  • Research and mapping

Day 2

  • Content creation and management
  • Developing a strategy
  • Optimizing content for customers
  • Storytelling
  • Editorial based marketing
  • Influencer marketing 

Day 3

  • Evaluating social media efforts
  • Outcome domain
  • Metrics
  • Analytic tools
  • Social media Key Performance Indicators (KPIs)

Day 4

  • Winning social media strategies for public relations
  • Tools, tactics, targets and teams
  • Integrating online communication with business
  • Reputational risk assessment
  • Systems, policies and processes, resources

Day 5

  • Online reputation management
  • Retaining customers
  • Offering added value
  • Social ads
  • Online reviews