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45 - PAM - Press and Media


PAM 518 - Broadcast Management

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Course Description

The Broadcast Management course will focus on the knowledge, skills and attitudes needed by senior managers working at organisational and departmental level in broadcast journalism and programming. Also, It will give the participants an early insights into the management and ownership aspects of running a media company. The course will consider the business side of journalism, which will help participants to gain a better understanding of what media mangers do and why