(Click Category to List Courses)

46 - PAM - Press and Media

PAM 111 - Managing Media Campaigns

Code Start Date Duration Venue
PAM 111 01 July 2024 5 Days Istanbul Registration Form Link
PAM 111 05 August 2024 5 Days Istanbul Registration Form Link
PAM 111 09 September 2024 5 Days Istanbul Registration Form Link
PAM 111 14 October 2024 5 Days Istanbul Registration Form Link
PAM 111 18 November 2024 5 Days Istanbul Registration Form Link
PAM 111 23 December 2024 5 Days Istanbul Registration Form Link
Please contact us for fees


Course Description

Media is the wizard that, when successful, brings an influx of customers to the business. It has to go through a series of steps, and has to be performed with accuracy and great caution. In this course, participant will be exposed to various types of media which can be utilized to serve the business goals. They will learn how to establish means of connections with visual, readable and online media.  Start media camping correctly, and make this tedious and stressful experience a joyful and fruitful one. 

Course Objectives

  • Spotting out the available opportunities in a media campaign
  • Choosing the most appropriate medium
  • Communicating with the media
  • Ensuring an informative coverage of your events
  • Producing clear printed documents 

Who Should Attend?

  • Marketing specialists
  • Public relation officers
  • Pressmen
  • Journalists 


Course Details/Schedule

Day 1

  • Introduction to project management concepts and definitions
  • The role of the project manager
  • Project initiating, planning, executing, monitoring & controlling
  • Project closing and project documentation
  • Organizational influences and project life cycle

Day 2

  • Change requests and change management
  • Project scoping and work breakdown structure (WBS)
  • Project schedule and activities
  • Project resource planning

Day 3

  • Creating an inventory of skills
  • The project team and project phases
  • The project management process groups
  • Assembling team
  • Assigning tasks
  • Monitoring and engaging the team
  • Maintaining a contact list with different media channels

Day 4

  • Means of carrying out a media campaign
  • Using media as an advocacy tool
  • Setting preliminary budget of media projects
  • Using percentage of sale
  • Profit margin
  • Sending press releases to media channels
  • Requesting coverage of events 

Day 5

  • Media publications
  • Distributed media
  • Digital media
  • Content development
  • Content architecture