(Click Category to List Courses)
46 - PAM - Press and Media
PAM 111 - Managing Media Campaigns
| Code | Start Date | Duration | Venue | |
|---|---|---|---|---|
| PAM 111 | 22 April 2024 | 5 Days | Istanbul | Registration Form Link |
| PAM 111 | 27 May 2024 | 5 Days | Istanbul | Registration Form Link |
| PAM 111 | 01 July 2024 | 5 Days | Istanbul | Registration Form Link |
| PAM 111 | 05 August 2024 | 5 Days | Istanbul | Registration Form Link |
| PAM 111 | 09 September 2024 | 5 Days | Istanbul | Registration Form Link |
| PAM 111 | 14 October 2024 | 5 Days | Istanbul | Registration Form Link |
| PAM 111 | 18 November 2024 | 5 Days | Istanbul | Registration Form Link |
| PAM 111 | 23 December 2024 | 5 Days | Istanbul | Registration Form Link |
Please contact us for fees
Course Description
Media is the wizard that, when successful, brings an influx of customers to the business. It has to go through a series of steps, and has to be performed with accuracy and great caution. In this course, participant will be exposed to various types of media which can be utilized to serve the business goals. They will learn how to establish means of connections with visual, readable and online media. Start media camping correctly, and make this tedious and stressful experience a joyful and fruitful one.
Course Objectives
- Spotting out the available opportunities in a media campaign
- Choosing the most appropriate medium
- Communicating with the media
- Ensuring an informative coverage of your events
- Producing clear printed documents
Who Should Attend?
- Marketing specialists
- Public relation officers
- Pressmen
- Journalists
Course Details/Schedule
Day 1
- Introduction to project management concepts and definitions
- The role of the project manager
- Project initiating, planning, executing, monitoring & controlling
- Project closing and project documentation
- Organizational influences and project life cycle
Day 2
- Change requests and change management
- Project scoping and work breakdown structure (WBS)
- Project schedule and activities
- Project resource planning
Day 3
- Creating an inventory of skills
- The project team and project phases
- The project management process groups
- Assembling team
- Assigning tasks
- Monitoring and engaging the team
- Maintaining a contact list with different media channels
Day 4
- Means of carrying out a media campaign
- Using media as an advocacy tool
- Setting preliminary budget of media projects
- Using percentage of sale
- Profit margin
- Sending press releases to media channels
- Requesting coverage of events
Day 5
- Media publications
- Distributed media
- Digital media
- Content development
- Content architecture
