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46 - PAM - Press and Media

PAM 111 - Managing Media Campaigns

Code	Start Date	Duration	Venue
PAM 111	14 October 2024	5 Days	Istanbul	Registration Form Link
PAM 111	18 November 2024	5 Days	Istanbul	Registration Form Link
PAM 111	23 December 2024	5 Days	Istanbul	Registration Form Link
PAM 111	20 January 2025	5 Days	Istanbul	Registration Form Link
PAM 111	17 March 2025	5 Days	Istanbul	Registration Form Link
PAM 111	12 May 2025	5 Days	Istanbul	Registration Form Link
PAM 111	07 July 2025	5 Days	Istanbul	Registration Form Link
PAM 111	01 September 2025	5 Days	Istanbul	Registration Form Link
PAM 111	27 October 2025	5 Days	Istanbul	Registration Form Link
PAM 111	22 December 2025	5 Days	Istanbul	Registration Form Link

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Course Description

Media is the wizard that, when successful, brings an influx of customers to the business. It has to go through a series of steps, and has to be performed with accuracy and great caution. In this course, participant will be exposed to various types of media which can be utilized to serve the business goals. They will learn how to establish means of connections with visual, readable and online media. Start media camping correctly, and make this tedious and stressful experience a joyful and fruitful one.

Course Objectives

Spotting out the available opportunities in a media campaign
Choosing the most appropriate medium
Communicating with the media
Ensuring an informative coverage of your events
Producing clear printed documents

Who Should Attend?

Marketing specialists
Public relation officers
Pressmen
Journalists

Course Details/Schedule

Day 1

Introduction to project management concepts and definitions
The role of the project manager
Project initiating, planning, executing, monitoring & controlling
Project closing and project documentation
Organizational influences and project life cycle

Day 2

Change requests and change management
Project scoping and work breakdown structure (WBS)
Project schedule and activities
Project resource planning

Day 3

Creating an inventory of skills
The project team and project phases
The project management process groups
Assembling team
Assigning tasks
Monitoring and engaging the team
Maintaining a contact list with different media channels

Day 4

Means of carrying out a media campaign
Using media as an advocacy tool
Setting preliminary budget of media projects
Using percentage of sale
Profit margin
Sending press releases to media channels
Requesting coverage of events

Day 5

Media publications
Distributed media
Digital media
Content development
Content architecture

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SAHARA Group Training and Consultancy INC (in Turkish: SAHARA Group Eğitim ve Danışmanlık AŞ)

Tax Office: Beyoğlu (Istanbul/Turkiye,Tax No: 7390525151 (Vergi Dairesi: Beyoğlu (İstanbul), Vergi No: 7390525151)

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(Click Category to List Courses)

46 - PAM - Press and Media

PAM 111 - Managing Media Campaigns

Course Description

Course Objectives

Who Should Attend?

Course Details/Schedule

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Day 2

Day 3

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Day 5

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