(Click Category to List Courses)

45 - PAM - Press and Media


PAM 111 - Managing Media Campaigns

Code Start Date Duration Venue Fees
PAM 111 23 November 2020 5 Days Istanbul $ 3950 Registration Form Link
PAM 111 21 December 2020 5 Days Istanbul $ 3950 Registration Form Link
PAM 111 18 January 2021 5 Days Istanbul $ 3950 Registration Form Link
PAM 111 15 February 2021 5 Days Istanbul $ 3950 Registration Form Link
PAM 111 15 March 2021 5 Days Istanbul $ 3950 Registration Form Link
PAM 111 12 April 2021 5 Days Istanbul $ 3950 Registration Form Link
PAM 111 07 June 2021 5 Days Istanbul $ 3950 Registration Form Link
PAM 111 05 July 2021 5 Days Istanbul $ 3950 Registration Form Link
PAM 111 02 August 2021 5 Days Istanbul $ 3950 Registration Form Link
PAM 111 27 September 2021 5 Days Istanbul $ 3950 Registration Form Link
PAM 111 25 October 2021 5 Days Istanbul $ 3950 Registration Form Link
PAM 111 22 November 2021 5 Days Istanbul $ 3950 Registration Form Link
PAM 111 20 December 2021 5 Days Istanbul $ 3950 Registration Form Link
DOWNLOAD PDF

 

Course Description

Media is the wizard that, when successful, brings an influx of customers to the business. It has to go through a series of steps, and has to be performed with accuracy and great caution. In this course, participant will be exposed to various types of media which can be utilized to serve the business goals. They will learn how to establish means of connections with visual, readable and online media.  Start media camping correctly, and make this tedious and stressful experience a joyful and fruitful one. 

Course Objectives

  • Spotting out the available opportunities in a media campaign
  • Choosing the most appropriate medium
  • Communicating with the media
  • Ensuring an informative coverage of your events
  • Producing clear printed documents 

Who Should Attend?

  • Marketing specialists
  • Public relation officers
  • Pressmen
  • Journalists 

 

Course Details/Schedule

Day 1

  • Introduction to project management concepts and definitions
  • The role of the project manager
  • Project initiating, planning, executing, monitoring & controlling
  • Project closing and project documentation
  • Organizational influences and project life cycle

Day 2

  • Change requests and change management
  • Project scoping and work breakdown structure (WBS)
  • Project schedule and activities
  • Project resource planning

Day 3

  • Creating an inventory of skills
  • The project team and project phases
  • The project management process groups
  • Assembling team
  • Assigning tasks
  • Monitoring and engaging the team
  • Maintaining a contact list with different media channels

Day 4

  • Means of carrying out a media campaign
  • Using media as an advocacy tool
  • Setting preliminary budget of media projects
  • Using percentage of sale
  • Profit margin
  • Sending press releases to media channels
  • Requesting coverage of events 

Day 5

  • Media publications
  • Distributed media
  • Digital media
  • Content development
  • Content architecture