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46 - AVI - Aviation & Avionics Technologies


ATC 114 - Cargo Marketing Essentials

Code Start Date Duration Venue Fees
ATC 114 12 December 2020 5 Days Istanbul $ 4950 Registration Form Link
ATC 114 23 January 2021 5 Days Istanbul $ 4950 Registration Form Link
ATC 114 20 February 2021 5 Days Istanbul $ 4950 Registration Form Link
ATC 114 20 March 2021 5 Days Istanbul $ 4950 Registration Form Link
ATC 114 17 April 2021 5 Days Istanbul $ 4950 Registration Form Link
ATC 114 12 June 2021 5 Days Istanbul $ 4950 Registration Form Link
ATC 114 10 July 2021 5 Days Istanbul $ 4950 Registration Form Link
ATC 114 07 August 2021 5 Days Istanbul $ 4950 Registration Form Link
ATC 114 04 September 2021 5 Days Istanbul $ 4950 Registration Form Link
ATC 114 30 October 2021 5 Days Istanbul $ 4950 Registration Form Link
ATC 114 27 November 2021 5 Days Istanbul $ 4950 Registration Form Link
ATC 114 25 December 2021 5 Days Istanbul $ 4950 Registration Form Link
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Course Description

In this course you will learn examine cargo demand and create marketing solutions for your target market; strategize creative and cost-effective marketing. and this course discuses many topic such as Conducting marketing audits of your own organization, advantages and disadvantages of different distribution channels, brand value, trade patterns & the macroeconomic environment

Course Objectives

  • Understanding the causes of demand for air cargo
  • Learning the needs of the customers and solving their cases accordingly
  • Developing profitable marketing strategies
  • Choosing tarket markets suitably
  • Improving product innovation, quality and efficient distribution to meet customer's demands
 

Who Should Attend?

  • Cargo marketing analysts and managers
  • Sales managers
  • Cargo network analysts and managers
  • Revenue Management analysts and managers
  • Anyone who is or will be responsible for Marketing of Cargo  

Course Details/Schedule

Day 1

  • Competition
  • Conducting marketing audits of your own organization

Day 2

  • Trade patterns 
  • The macroeconomic environment 
  • Modal split 

Day 3

  • Air cargo value chain
  • Efficient market segmentation  

Day 4

  • SWOT analysis
  • Understanding brand value 

Day 5

  • Advantages and disadvantages of different distribution channels 
  • Understanding the role of intermediaries