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47 - AVI - Aviation & Avionics Technologies

ATC 114 - Cargo Marketing Essentials

Code	Start Date	Duration	Venue
ATC 114	04 November 2024	5 Days	Istanbul	Registration Form Link
ATC 114	09 December 2024	5 Days	Istanbul	Registration Form Link

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Course Description

In this course you will learn examine cargo demand and create marketing solutions for your target market; strategize creative and cost-effective marketing. and this course discuses many topic such as Conducting marketing audits of your own organization, advantages and disadvantages of different distribution channels, brand value, trade patterns & the macroeconomic environment

Course Objectives

Understanding the causes of demand for air cargo
Learning the needs of the customers and solving their cases accordingly
Developing profitable marketing strategies
Choosing tarket markets suitably
Improving product innovation, quality and efficient distribution to meet customer's demands

Who Should Attend?

Cargo marketing analysts and managers
Sales managers
Cargo network analysts and managers
Revenue Management analysts and managers
Anyone who is or will be responsible for Marketing of Cargo

Course Details/Schedule

Day 1

Competition
Conducting marketing audits of your own organization

Day 2

Trade patterns
The macroeconomic environment
Modal split

Day 3

Air cargo value chain
Efficient market segmentation

Day 4

SWOT analysis
Understanding brand value

Day 5

Advantages and disadvantages of different distribution channels
Understanding the role of intermediaries

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SAHARA Group Training and Consultancy INC (in Turkish: SAHARA Group Eğitim ve Danışmanlık AŞ)

Tax Office: Beyoğlu (Istanbul/Turkiye,Tax No: 7390525151 (Vergi Dairesi: Beyoğlu (İstanbul), Vergi No: 7390525151)

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(Click Category to List Courses)

47 - AVI - Aviation & Avionics Technologies

ATC 114 - Cargo Marketing Essentials

Course Description

Course Objectives

Who Should Attend?

Course Details/Schedule

Day 1

Day 2

Day 3

Day 4

Day 5

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