(Click Category to List Courses)

23 - CSM - Public Relations, Communication Skills & Office Management

CSM 220 - Public Outreach Sessions Planning

Code Start Date Duration Venue
CSM 220 06 February 2023 5 Days Istanbul Registration Form Link
CSM 220 03 April 2023 5 Days Istanbul Registration Form Link
CSM 220 29 May 2023 5 Days Istanbul Registration Form Link
CSM 220 24 July 2023 5 Days Istanbul Registration Form Link
CSM 220 18 September 2023 5 Days Istanbul Registration Form Link
CSM 220 13 November 2023 5 Days Istanbul Registration Form Link
Please contact us for fees


Course Description

Robust and inclusive community engagement is a vital component of drafting and updating a general plan. However, our communities are increasingly made up of diverse groups that have diverse interests and obtain information in different ways. A rapidly changing world means that traditional approaches for gathering feedback may be less effective today. Busy schedules mean that citizens will appreciate convenient, comfortable, and quick ways to stay informed about government services and community issues, and also to register their views on them. In this course, participants will be introduced to various tools and techniques to perform effective outreach sessions. 

Course Objectives

  • Understanding outreach & external communication
  • Create effective public processes and forums with opportunities for communities to participate fully
  • Identify and use instruments that help select appropriate public processes
  • Identify strategies to generate increased interest and involvement in the entire spectrum of government processes and services
  • Identify and use culturally appropriate stakeholder and data analysis tools that recognize and utilize communities’ cultural assets and knowledge

Who Should Attend?

  • Public Speakers 
  • Campaign Organizers 
  • Media Campaign Leaders
  • Public Relations Professionals 

Course Details/Schedule

Day 1

  • Introduction to public outreach sessions 
  • How to get started
  • Identify the context 
  • Determine goals
  • Identify the participants 

Day 2

  • Outreach sessions process design
  • Select the activity
  • Identify the organizers 
  • Use defensible data
  • Obtain funding
  • Developing & maintaining contact lists
  • Working with stakeholders
  • Tribal consultation Cultural considerations 

Day 3

  • Outreach and communications strategy
  • Open houses, workshops, and forums
  • Focus groups/small group processes
  • Task force/advisory committees for specific plans or issues
  • Polling devices
  • Telephone town hall
  • Virtual meetings
  • Charrettes
  • Speakers bureaus, presentations to existing groups, and tours
  • Newsletters, columns, and flyers

Day 4

  • Dealing with emotions and conflict at public meetings
  • Mechanics of adjourning and reconvening a public meeting after a disruption
  • Risks of having disruptive persons removed from a meeting
  • How can citizens participate effectively in meetings

Day 5

  • Outreach monitoring & evaluation
  • Designing the program evaluation  
  • Developing evaluation questions  
  • Oversight responsibility 
  • Advisory committee or board