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22 - CSM - Public Relations, Communication Skills & Office Management


CSM 129 - Public Relations & Conferences Management (10 Days)

Code Start Date Duration Venue Fees
CSM 129 05 July 2021 10 Days Istanbul $ 6900 Registration Form Link
CSM 129 02 August 2021 10 Days Istanbul $ 6900 Registration Form Link
CSM 129 27 September 2021 10 Days Istanbul $ 6900 Registration Form Link
CSM 129 25 October 2021 10 Days Istanbul $ 6900 Registration Form Link
CSM 129 22 November 2021 10 Days Istanbul $ 6900 Registration Form Link
CSM 129 20 December 2021 10 Days Istanbul $ 6900 Registration Form Link
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Course Description

In today’s society, public relations professionals are employed in a wide variety of settings in business, government and nonprofit organizations. The goal of this course is to develop the creative skills to manage strategies of communication and public relations.

It will also help those people who are organizing and planning an event. The impact of a successful event on a company can be profound. The impact of a poorly organized event is so negative that it pulls resources away from real work in order to deal with the aftermath. This course provides a synthesis of all planning, execution and post-event analysis. Such an event may be a benefit, arts and design industry event, entertainment event, trade show or an event in the fields of hospitality, marketing and advertising, or sports.

Course Objectives

  • Understanding the principles of public relations
  • Learning how to advertise
  • Being able to deal with media 
  • Learning how to produce persuasive writing 
  • Using a standardized events planning and management process
  • Dealing with the financial and legal implications of holding events wherever they are held
  • Using social media and extensive communication networks to communicate to your audience
  • Dealing with sponsorship and promotion for events
  • Organizing conferences

Who Should Attend?

  • Public Relations Officers
  • Event management professionals
  • Project team leaders
  • Executives
  • Administrative staff 

Course Details/Schedule

Day 1

  • Public relations planning and tools
  • Effectiveness and public relations excellence
  • Comparing public relations and advertising

Day 2

  • Types of public relations
  • Advertising; House ad, Public service announcements and corporate advertising
  • Online communication including internal communication, external communication and web challenges

Day 3

  • Media analysis
  • Defining the target audience sampling
  • Analyzing and reporting finding
  • Creating a media and public relation campaign

Day 4

  • Research and community relations
  • Using internet for public relations research
  • Public opinion and market research

Day 5

  • Ethical and Legal responsibilities or a public relations writer
  • Writing principles and persuasive writing
  • Writing for selected public groups

Day 6

  • Introduction to event management
  • Establishing the event 
  • Communication with the client and key stakeholders
  • The roles of all involved in the event
  • Standards of successful events management

Day 7

  • Setting the objectives of an event
  • Dealing with risk in an event
  • Ensuring the availability a strong team 
  • How to develop team skills

Day 8

  • Event marketing and target audiences
  • Advertising and promotion
  • Media and public relations
  • Working effectively with suppliers and key stakeholders
  • Briefing & meeting skills
  • Event finance

Day 9

  • Obtain event sponsorship
  • Event checklist
  • Event review process
  • Strategies for evaluating resources
  • Closing the event
  • Reporting the events               
  • Creating yearly events plan

Day 10

  • Why sustainable events management ? 
  • Creating a sustainable event
  • The sustainability checklists
  • Case studies and Success stories