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26 - CMR - Customer Relations

MCR 116 - Customer Satisfaction Measurement

Code	Start Date	Duration	Venue
MCR 116	11 November 2024	5 Days	Istanbul	Registration Form Link
MCR 116	16 December 2024	5 Days	Istanbul	Registration Form Link

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Course Description

Customer satisfaction is a marketing term that measures how products or services supplied by a company meet or surpass a customer’s expectation. Customer satisfaction is important because it provides marketers and business owners with a metric that they can use to manage and improve their businesses. It is a leading indicator of consumer repurchase intentions and loyalty, a point of differentiation, reduces customer churn and increases customer lifetime value. This course will take you through all the aspects of Customer Satisfaction measurement. From identifying samples to measuring results, you will be offered a comprehensive insight on how to effectively use this important marketing tool.

Course Objectives

Learning the concept of customer satisfaction
Survey tools and instruments
Understanding sampling
Globally used customer satisfaction measures

Who Should Attend?

Advisors to directors and top managers
Executives
Directors
Managers
Those who would like to develop and enhance their marketing skills

Course Details/Schedule

Day 1

Customer satisfaction definition
Dimensions of customer satisfaction
Satisfaction for physical products
Satisfaction for services
SERVQUAL and E-S QUAL scales

Day 2

Understanding sampling
Sampling techniques
Determining demographic quotas
Online data collection forms
Statistical precision

Day 3

Survey instruments
Marketing scales
Closed and open ended questions
Likert Scale
Question wording

Day 4

Affective measures
Cognitive measures
Overall satisfaction
Attribute satisfaction
Things gone wrong
Handling Difficult customer

Day 5

Loyalty measures
Tendency to repurchase
Recommendation to others
Loyalty metrics

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SAHARA Group Training and Consultancy INC (in Turkish: SAHARA Group Eğitim ve Danışmanlık AŞ)

Tax Office: Beyoğlu (Istanbul/Turkiye,Tax No: 7390525151 (Vergi Dairesi: Beyoğlu (İstanbul), Vergi No: 7390525151)

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01	TTC 101	5	Traffic Control Systems
02	TTC 102	5	Traffic Flow Theory for Intelligent Transportation Systems
03	TTC 107	5	School Transportation Quality
04	TTC 108	5	Traffic and Safety Engineering around Schools Sites
05	TTC 110	5	Transportation and Roads Engineering
06	TTC 115	5	Road Engineering Orientation Programme
07	TTC 120	5	Road Safety Management
08	TTC 125	5	Light Transit Rail Maintenance and Operations
09	TTC 127	5	Railway Metro Systems Design and Installation
10	TTC 130	5	ISO 55001 Asset Management Applications in Railway Environment
11	TTC 135	5	Basic Railway Engineering
12	TTC 140	5	Railways and Urban Guided Transport
13	TTC 142	5	Standardization of Engineering Systems of Metro System
14	TTC 145	5	Modern Rolling Stock for Reducing Noise
15	TTC 146	5	Wheel Rail Interface Issues and Precautions
16	TTC 149	5	Railway and Metro Track Design
17	TTC 150	5	Railway and Metro Track Maintenance
18	TTC 153	5	Derailment Investigation
19	TTC 155	5	Maintenance Management for Railway Systems
20	TTC 160	5	Logistics and Transportation Management

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02	ADV 103	5	Land Surveying - Use & Alignment of Leica DNA03/ DNA10 Equipments
03	ADV 104	5	Structural Design for non- structural Engineers
04	ADV 105	5	Surveying Engineering- Advanced Baseline Calibration
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06	ADV 107	5	Autodesk AutoCAD 2D
07	ADV 108	5	Autodesk Revit For Advanced Users
08	ADV 109	10	Autodesk Revit For New Users
09	ADV 110	5	SketchUp
10	ADV 112	5	Adobe After Effects
11	ADV 115	5	Lighting & 3D Mapping
12	ADV 201	5	Decorating Homes
13	ADV 301	5	Advanced Adobe Illustrator Training
14	ADV 305	5	Introduction to Visual Effects (VFX)

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01	ADV 502	5	Drawing With Acrylic Colors
02	ADV 503	5	Interior Design Visualization
03	ADV 504	5	Exterior Design Visualization
04	ADV 506	5	3ds Max Modeling (Basic)
05	ADV 507	5	3ds Max Modeling (Advance)
06	ADV 508	5	3D Animation Using 3Ds MAX
07	ADV 509	5	Architectural Photography
08	ADV 510	5	Lumion 3d - Architectural Visualization
09	ADV 511	5	Enhancing CAD Drawings Using Photoshop
10	ADV 512	5	Using V-Ray 2.0 To Produce A Photorealistic Rendering
11	ADV 513	5	Professionally Retouching Images Using Photoshop
12	ADV 514	5	Hand Drawings Techniques Using Charcoal
13	ADV 515	5	Autocad And Google Sketchup Pipeline

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01	SRM 101	5	Building and Facilities Security Guard Officer Training
02	SRM 101B	10	Occupational Safety and Health Administration (10 Days)
03	SRM 102	5	Safety Engineering and Hazard Control
04	SRM 103	5	Security Management: Safety and Protection of Corporate Facilities
05	SRM 104	5	Warehouse Safety Procedures and Safety Handling
06	SRM 105	5	Safety Management Systems (SMS)
07	SRM 106	5	Firefighting and Emergency Evacuation
08	SRM 108	5	Process Safety Management (LOPA & SIL)
09	SRM 109A	5	Safety and Protection of Corporate Facilities
10	SRM 109B	10	Safety and Protection of Corporate Facilities (10 days)
11	SRM 110	5	Advanced Risk, Reliability & Safety Management Techniques
12	SRM 111	5	HSE Management (with Economics Module)
13	SRM 112	5	Core Concepts in Industrial Hygiene
14	SRM 113	5	Principles of Fire & Explosion Hazard Management
15	SRM 114	5	Principles of Radiation Protection
16	SRM 115	5	The Core Concepts of Occupational Ergonomics
17	SRM 116	5	Security Guard (Officer) Training
18	SRM 117	5	Close VIP Protection
19	SRM 118	5	Risk Assessment
20	SRM 119	5	Risk Assessment & Incident Investigation
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23	SRM 122	5	Developing Effective Post-Market Surveillance in Medical Devices
24	SRM 125	5	Fire-Gas Detection & Monitoring Systems
25	SRM 126A	5	Process Safety Management & F&G Systems
26	SRM 126B	10	Process Safety Management & F&G Systems (10 Days)
27	SRM 127	5	Master Class Process Safety Competence
28	SRM 130	5	Emergency Response Planning (ERP)
29	SRM 135	5	Balanced Management of Corporate Security
30	SRM 138	5	Strategic Crisis Management & Emergency Response Planning (ERP)
31	SRM 141	10	Fire Protection and Emergency Response in Oil & Gas
32	SRM 143	5	Conduct of Operations and Operational Discipline
33	SRM 145	5	Breathing Apparatus and Gas Test Atmospheres
34	SRM 147	5	NEBOSH International General Certificate Preparation
35	SRM 150	5	Occupational Safety and Health Administration
36	SRM-ON 119	5	Risk Assessment & Incident Investigation
37	SRM-ON 130	5	Emergency Response Planning (ERP)

(Click Category to List Courses)

26 - CMR - Customer Relations

MCR 116 - Customer Satisfaction Measurement

Course Description

Course Objectives

Who Should Attend?

Course Details/Schedule

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02	SRM 507	5	Fire Prevention and Fire Fighting
03	SRM 508	5	Dangerous Goods Awareness Programs

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01	CSM 101	5	Management for Non-Managers
02	CSM 103	5	Effective Time, Task and Work Planning
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02	TEM 102	5	Training Needs Analysis and Evaluation
03	TEM 103	5	Effective Training Techniques
04	TEM 104	5	Skills of Training Coordinators
05	TEM 104B	10	Skills of Training Coordinators & Training of Trainers (TOT) (10 Days)
06	TEM 105	5	Training Management‏
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