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24 - MCR - Customer Relations and Marketing

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MCR 116 - Customer Satisfaction Measurement

Code	Start Date	Duration	Venue	Fees
MCR 116	28 June 2021	5 Days	Istanbul	$ 3950	Registration Form Link
MCR 116	26 July 2021	5 Days	Istanbul	$ 3950	Registration Form Link
MCR 116	23 August 2021	5 Days	Istanbul	$ 3950	Registration Form Link
MCR 116	20 September 2021	5 Days	Istanbul	$ 3950	Registration Form Link
MCR 116	18 October 2021	5 Days	Istanbul	$ 3950	Registration Form Link
MCR 116	15 November 2021	5 Days	Istanbul	$ 3950	Registration Form Link
MCR 116	13 December 2021	5 Days	Istanbul	$ 3950	Registration Form Link

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Course Description

Customer satisfaction is a marketing term that measures how products or services supplied by a company meet or surpass a customer’s expectation. Customer satisfaction is important because it provides marketers and business owners with a metric that they can use to manage and improve their businesses. It is a leading indicator of consumer repurchase intentions and loyalty, a point of differentiation, reduces customer churn and increases customer lifetime value. This course will take you through all the aspects of Customer Satisfaction measurement.  From identifying samples to measuring results, you will be offered a comprehensive insight on how to effectively use this important marketing tool.

Course Objectives

• Learning the concept of customer satisfaction
• Survey tools and instruments
• Understanding sampling
• Globally used customer satisfaction measures

Who Should Attend?

• Directors and managers
• Brand managers
• Executives
• Advisors to directors and top managers
• Those who would like to develop and enhance their marketing skills