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25 - CMR - Customer Relations

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MCR 116 - Customer Satisfaction Measurement

Code	Start Date	Duration	Venue
MCR 116	19 June 2023	5 Days	Istanbul	Registration Form Link
MCR 116	14 August 2023	5 Days	Istanbul	Registration Form Link
MCR 116	09 October 2023	5 Days	Istanbul	Registration Form Link
MCR 116	04 December 2023	5 Days	Istanbul	Registration Form Link

 

Course Description

Customer satisfaction is a marketing term that measures how products or services supplied by a company meet or surpass a customer’s expectation. Customer satisfaction is important because it provides marketers and business owners with a metric that they can use to manage and improve their businesses. It is a leading indicator of consumer repurchase intentions and loyalty, a point of differentiation, reduces customer churn and increases customer lifetime value. This course will take you through all the aspects of Customer Satisfaction measurement.  From identifying samples to measuring results, you will be offered a comprehensive insight on how to effectively use this important marketing tool.

Course Objectives

• Learning the concept of customer satisfaction
• Survey tools and instruments
• Understanding sampling
• Globally used customer satisfaction measures

Who Should Attend?

• Advisors to directors and top managers
• Executives
• Directors 
• Managers
• Those who would like to develop and enhance their marketing skills