(Click Category to List Courses)
26 - CMR - Customer Relations
MCR 301 - Retail Business Management
| Code | Start Date | Duration | Venue | |
|---|---|---|---|---|
| MCR 301 | 28 October 2024 | 5 Days | Istanbul | Registration Form Link |
| MCR 301 | 02 December 2024 | 5 Days | Istanbul | Registration Form Link |
Please contact us for fees
Course Description
The process of retail management has evolved from managing a physical store in one location to handling retail outlets around the world, concentrating efforts on virtual shops or online shopping. The retail management process, as we know it today, entails several key concepts in the fields of business administration, finance, and marketing. The purpose of this course is to help participants gain knowledge of retail strategies and management, application skills.
Course Objectives
- Learn the specifics of retail practice
- Understand the main problem areas in retailing management
- Develop solutions for issues in retail practice
- Address all legal and financial matters
- Promote your retail brand, product, or service
- Define single channel, multi-channel, and omnichannel retailing
Who Should Attend?
- Sales Manager
- Assistant Manager
- Retail managers who would like to learn and understand more about the retail business
Course Details/Schedule
Day 1
- The Retail Landscape
- Retailers Compete
- What makes a Great Retail Manager?
- Retail People and Positions
- Types of Retailers
- Retail Business Models
- Retailer Governances Model
- Financial Model
- Assets and Infrastructure
- Service Offering
- Customers and Customer Acquisition
- Marketing Channels for Consumers’ Products
Day 2
- Customer Buying Behavior
- Creating Trends through Data Mining
- Types of Buying Decisions
- Market Segmentation
- The four Bases of Market Segmentation
- How to Create a Market Segmentation Strategy
- Retail Store Operations Best Practices
Day 3
- Supply Chain Management
- Store Inventory Management
- Store vs. Distribution Center Inventory Policy and Optimization
- Smart Allocation and Replenishment Systems
- The DC Capacity
- Inventory and Delivery Frequency Tradeoffs
- Reverse Logistics
Day 4
- Operational Metrics and RFID
- How to Measure Productivity
- Service Level
- Store Deviation
- Store unit GM Deviation
- Average Inventory
- Inventory Shrinkages
- RFID Influence Operations of a Retailer
Day 5
- Financial Strategy and Linking Finance to Operations
- Cash-flow Analysis
- Dept-equity Ratio
- Promotions, Pricing and Markdown Management
- Yield Management
- Retail Locations, Malls, and Strategy
