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25 - MCR - Customer Relations and Marketing


MCR 301 - Retail Business Management

Code Start Date Duration Venue Fees
MCR 301 21 December 2020 5 Days Istanbul $ 3950 Registration Form Link
MCR 301 31 January 2021 5 Days Istanbul $ 3950 Registration Form Link
MCR 301 28 February 2021 5 Days Istanbul $ 3950 Registration Form Link
MCR 301 28 March 2021 5 Days Istanbul $ 3950 Registration Form Link
MCR 301 25 April 2021 5 Days Istanbul $ 3950 Registration Form Link
MCR 301 23 May 2021 5 Days Istanbul $ 3950 Registration Form Link
MCR 301 20 June 2021 5 Days Istanbul $ 3950 Registration Form Link
MCR 301 15 August 2021 5 Days Istanbul $ 3950 Registration Form Link
MCR 301 12 September 2021 5 Days Istanbul $ 3950 Registration Form Link
MCR 301 10 October 2021 5 Days Istanbul $ 3950 Registration Form Link
MCR 301 07 November 2021 5 Days Istanbul $ 3950 Registration Form Link
MCR 301 05 December 2021 5 Days Istanbul $ 3950 Registration Form Link
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Course Description

The process of retail management has evolved from managing a physical store in one location to handling retail outlets around the world, concentrating efforts on virtual shops or online shopping. The retail management process, as we know it today, entails several key concepts in the fields of business administration, finance, and marketing. The purpose of this course is to help participants gain knowledge of retail strategies and management, application skills.

Course Objectives

  • Learn the specifics of retail practice
  • Understand the main problem areas in retailing management
  • Develop solutions for issues in retail practice
  • Address all legal and financial matters
  • Promote your retail brand, product, or service
  • Define single channel, multi-channel, and omnichannel retailing

Who Should Attend?

  • Sales Manager 
  • Assistant Manager
  • Retail managers who would like to learn and understand more about the retail business

Course Details/Schedule

Day 1

  • The Retail Landscape
  • Retailers Compete
  • What makes a Great Retail Manager?
  • Retail People and Positions
  • Types of Retailers
  • Retail Business Models
  • Retailer governance model
  • Financial model 
  • Assets and Infrastructure 
  • Service Offering 
  • Customers and Customer Acquisition
  • Marketing channels for consumers’ products 

Day 2

  • Customer Buying Behavior 
  • Creating trends through data mining
  • Types of buying decisions
  • Market Segmentation
  • The four bases of market segmentation
  • How to Create a Market Segmentation Strategy
  • Retail Store Operations Best Practices

Day 3

  • Supply Chain Management 
  • Store Inventory Management
  • Store vs. distribution center inventory policy and optimization
  • Smart allocation and replenishment systems
  • The DC capacity
  • Inventory and delivery frequency tradeoffs
  • Reverse logistics

Day 4

  • Operational Metrics and RFID
  • How to measure productivity
  • Service level
  • Store deviation,
  • Store unit GM deviation
  • Average inventory
  • Inventory shrinkage. 
  • RFID influence operations of a retailer

Day 5

  • Financial Strategy and Linking Finance to Operations
  • Cash-flow analysis
  • Dept-equity ratio
  • Promotions, Pricing and Markdown Management
  • Yield management
  • Retail Locations, Malls, and Strategy