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25 - SLM- Sales and Marketing


SLM 101 - Strategic Pharma Marketing

Code Start Date Duration Venue
SLM 101 19 September 2022 5 Days Istanbul Registration Form Link
SLM 101 14 November 2022 5 Days Istanbul Registration Form Link
SLM 101 12 December 2022 5 Days Istanbul Registration Form Link
Please contact us for fees

 

Course Description

This program combines the theoretical perspective of pharma business with real life case studies. It does not only contain marketing strategy, but it also brings an integrated macro dimension from diverse functions, i.e. Sales, Digital, Medical, Finance, Corporate Affairs. Real life examples are based on different market archetypes, various business models, variety of customers, both conventional and innovative promotions. Technical aspects, i.e. patient pyramid, forecasting, P&L management, stakeholder partnerships will be covered and elaborated according to the preferences of the audience. 

Course Objectives

  • Providing a macro perspective in changing trends of global pharma market
  • Underlining key success factors in pharma business
  • Bridging strategy design with execution
  • Shaping environment through key stakeholder partnerships
  • Sharing breakthrough performers in the life cycle management
  • Tackling key stakeholder management from various perspectives
  • Digitalizing the pharma marketing

Who Should Attend?

  • Sales and Medical Staff
  • Marketing Staff
  • Managers 

Course Details/Schedule

Day 1

  • Outlook of Global Pharma Market 
  • Trends and Trajectory of Pharma Business
  • Digital Healthcare
  • The Value of Research & Development 
  • Pharmaeconomics in Drug Development

Day 2

  • Integrated Marketing Plan Development
  • Registration, Access, Pricing and Reimbursement
  • Negotiation Strategies with Health Authorities to Establish Partnerships
  • Business Intelligence (Quantitative & Qualitative Research) Research & Analysis
  • Conducting Marketing Research
  • Patient Pyramid
  • SWOT Analysis

Day 3

  • Key Issue ,Strategy & Objective Settings
  • Segmentation & Targeting 
  • Positioning & Promotional Platform
  • Advertising Agency Selection, Management and Briefing
  • Program Development & Execution

Day 4

  • Stakeholder Management
  • Customer Journey
  • Digital Customer Management
  • Opinion Leader Management
  • Channel Management
  • Sales Force Management

Day 5

  • Product Life-cycle Management
  • Business Models and Portfolio Management
  • Best Launches – Case Studies
  • The Art and Science of Forecasting
  • Management of Financials, P&L Ownership
  • Local, Regional and Headquarter Perspective
  • Career Management at Pharma