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27 - SLM- Sales and Marketing

SLM 101 - Strategic Pharma Marketing

Code	Start Date	Duration	Venue
SLM 101	07 October 2024	5 Days	Istanbul	Registration Form Link
SLM 101	11 November 2024	5 Days	Istanbul	Registration Form Link
SLM 101	16 December 2024	5 Days	Istanbul	Registration Form Link

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Course Description

This program combines the theoretical perspective of pharma business with real life case studies. It does not only contain marketing strategy, but it also brings an integrated macro dimension from diverse functions, i.e. Sales, Digital, Medical, Finance, Corporate Affairs. Real life examples are based on different market archetypes, various business models, variety of customers, both conventional and innovative promotions. Technical aspects, i.e. patient pyramid, forecasting, P&L management, stakeholder partnerships will be covered and elaborated according to the preferences of the audience.

Course Objectives

Providing a macro perspective in changing trends of global pharma market
Underlining key success factors in pharma business
Bridging strategy design with execution
Shaping environment through key stakeholder partnerships
Sharing breakthrough performers in the life cycle management
Tackling key stakeholder management from various perspectives
Digitalizing the pharma marketing

Who Should Attend?

Sales and Medical Staff
Marketing Staff
Managers

Course Details/Schedule

Day 1

Outlook of Global Pharma Market
Trends and Trajectory of Pharma Business
Digital Healthcare
The Value of Research & Development
Pharmaeconomics in Drug Development

Day 2

Integrated Marketing Plan Development
Registration, Access, Pricing and Reimbursement
Negotiation Strategies with Health Authorities to Establish Partnerships
Business Intelligence (Quantitative & Qualitative Research) Research & Analysis
Conducting Marketing Research
Patient Pyramid
SWOT Analysis

Day 3

Key Issue ,Strategy & Objective Settings
Segmentation & Targeting
Positioning & Promotional Platform
Advertising Agency Selection, Management and Briefing
Program Development & Execution

Day 4

Stakeholder Management
Customer Journey
Digital Customer Management
Opinion Leader Management
Channel Management
Sales Force Management

Day 5

Product Life-cycle Management
Business Models and Portfolio Management
Best Launches – Case Studies
The Art and Science of Forecasting
Management of Financials, P&L Ownership
Local, Regional and Headquarter Perspective
Career Management at Pharma

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SAHARA Group Training and Consultancy INC (in Turkish: SAHARA Group Eğitim ve Danışmanlık AŞ)

Tax Office: Beyoğlu (Istanbul/Turkiye,Tax No: 7390525151 (Vergi Dairesi: Beyoğlu (İstanbul), Vergi No: 7390525151)

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04	TTC 108	5	Traffic and Safety Engineering around Schools Sites
05	TTC 110	5	Transportation and Roads Engineering
06	TTC 115	5	Road Engineering Orientation Programme
07	TTC 120	5	Road Safety Management
08	TTC 125	5	Light Transit Rail Maintenance and Operations
09	TTC 127	5	Railway Metro Systems Design and Installation
10	TTC 130	5	ISO 55001 Asset Management Applications in Railway Environment
11	TTC 135	5	Basic Railway Engineering
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13	TTC 142	5	Standardization of Engineering Systems of Metro System
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08	SRM 108	5	Process Safety Management (LOPA & SIL)
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10	SRM 109B	10	Safety and Protection of Corporate Facilities (10 days)
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14	SRM 113	5	Principles of Fire & Explosion Hazard Management
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37	SRM-ON 130	5	Emergency Response Planning (ERP)

(Click Category to List Courses)

27 - SLM- Sales and Marketing

SLM 101 - Strategic Pharma Marketing

Course Description

Course Objectives

Who Should Attend?

Course Details/Schedule

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Day 5

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