(Click Category to List Courses)
26 - SLM- Sales and Marketing
SLM 128 - Business to Business (B2B) Sales Lead
| Code | Start Date | Duration | Venue | |
|---|---|---|---|---|
| SLM 128 | 19 June 2023 | 5 Days | Istanbul | Registration Form Link |
| SLM 128 | 14 August 2023 | 5 Days | Istanbul | Registration Form Link |
| SLM 128 | 09 October 2023 | 5 Days | Istanbul | Registration Form Link |
| SLM 128 | 04 December 2023 | 5 Days | Istanbul | Registration Form Link |
Please contact us for fees
Course Description
A B2B sales lead is a sales qualified business lead. This lead has shown immediate interest in buying your product/service for their business. B2B sales leads are often sourced by sales reps through prospecting. They differ from marketing qualified leads sometimes sourced when a consumer downloads a content offer. These consumers might be interested in your product but have not demonstrated immediate intent to buy. Sourcing B2B leads requires you to understand a company’s goals as well as the individual’s. This course unveils the details of B2B sales leads marketing strategies.
Course Objectives
- Understand how do B2B generate sales leads
- Convert digital sales conversations into profits
- Create a campaign with multiple touches
- Make offer compelling
- Include a human touch in a campaign
Who Should Attend?
- Junior and Senior Product/Brand Managers
- Marketing Managers
- Senior Sales Managers
- Anyone who wants to set up or improve their sales pipeline
Course Details/Schedule
Day 1
- What is lead generation?
- Lead generation during & after COVID-19
- What is B2B sales
- Similarities and differences between B2B and B2C sales
- Important factors in B2B business
- How to do it effectively
Day 2
- Key elements of B2B marketing
- Well defined strategy of B2B marketing
- B2B Lead Generation marketing
- Elements of a good campaign to generate B2B sales leads
- Marketing Automation Tools
- Chatbots
- Using Twitter
- Leads from Quora Q&As
- Email Signature
- how to get your content found in Google in 2020
- Social media groups
Day 3
- Customer acquisition
- The importance of timing in generating leads
- How to generate B2B sales leads
- Organic lead generation
- B2B lead generation companies
- B2B sales leads database
- Customer journey
- Customer journey strategies
- Mapping customer journey
Day 4
- Common sales problems
- Lack of clear market differentiation
- Having to discount
- The sales team lack the sales skills
- Lose sales opportunities
- Quoting but not converting
- Poor sales pipeline management
Day 5
- KPI’s and targets in B2B sales
- What makes a KPI Effective
- What is a SMART KPI
- Building and mapping content
