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27 - SLM- Sales and Marketing
SLM 122B - Digital Marketing Strategy (10 Days)
| Code | Start Date | Duration | Venue | |
|---|---|---|---|---|
| SLM 122B | 21 October 2024 | 10 Days | Istanbul | Registration Form Link |
| SLM 122B | 25 November 2024 | 10 Days | Istanbul | Registration Form Link |
| SLM 122B | 30 December 2024 | 10 Days | Istanbul | Registration Form Link |
Course Description
Digital marketing landscape is changing faster than ever. Digital consumer behavior is also changing. It becomes more and more difficult to capture the attention of consumers and engage them. On the other hand, there are more and more tools available in digital marketer’s toolbox. The new weapons of the digital marketer like gamification, user experience and storytelling enables higher engagement rates. Additionally, the unique advantage of the digital medium is being able to quantify everything about the customer.
Companies are starting to build customer intelligence systems to understand their customers more deeply. Growth hacking practices make newly started initiatives to gain attraction in a very short period of time. Data driven approach and systematic analytics is the key to be successful in these activities. This course provides all the skills and practices required to perform new digital weapons like gamification and user experience. The course is also designed to give hands-on introduction to web analytics and social media monitoring tools.
Course Objectives
- Provide a solid understanding for the past, present and future direction of Digital Revolution in general and internet, social media and mobile revolutions in particular.
- Explain the new economies of the information age
- Discuss Web Era’s and future of computing - Big Data and Internet of Things - and it’s implications for
- Digital Marketing Strategy
- Explain the new challenges of Digital Marketer including difficulty to engage audiences
- Provide the Digital Marketer’s new toolkit including gamification, storytelling and user experience.
- Discuss the analytics revolution and what the Marketer is able to do in terms of develoing Customer Intelligence.
Who Should Attend?
- Marketing professionals
- Executive managers
- Any professional or entrepreneur interested in cutting edge Digital Marketing Practices
Course Details/Schedule
Day 1
- Introduction to Digital Marketing
- Characteristics of Digital Revolution
- 21st Century Challenges and Inefficiencies of Traditional Media
- Digital Marketing Macro Trends
- Changing Marketing Realities
- Changing Consumer Realities
- New Weapons of the Digital Marketer
Day 2
- Digital Marketing Strategies
- Changing Marketing Orientations and Experiential Marketing
- Dimensions of Digitization
- Customer Centered Strategy
- Data Oriented Marketing and Data Engineering
Day 3
- Web Era’s
- Big Data
- Internet of Things
- New Economies of Information Age
Day 4
- Social Media Strategies
- Viral Marketing and Psychology of Virality
- Techniques for influencing digital audiences
- Social Media Monitoring Tools
Day 5
- Marketing & Sales Strategies for New Technology Products
- Generic Leadership Strategies
- Technology Adoption Model
- Crossing the Chasm
- Ways to find Early-Evangelists
- Bowling Pin Strategy
Day 6
- Web Analytics & Measurement
- Data-Driven Marketing
- Web Analytics Tools
- Defining Closed Loop Sales Funnel
- Defining the Few Metrics That Matter Most
- Conducting Demand Generation Experiments
- Calculating Customer Lifetime Value (CLV)
- Customer Relationship Management & Customer Centric Thinking
- Where to Spend Extra 1 Dollar Budget in CRM Activities with Justification
Day 7
- Growth Hacking
- Zero Budget Marketing
- Tuning Your Engine of Growth
- Designing for Addictive Products and Services
Day 8
- User Experience (UX) and Experiential Marketing
- Design Thinking
- Dimensions of User Experience in Digital Products
- Usability and Usability Engineering
- Conducting Usability Tests
Day 9
- Gamification
- Gamifying for Solving Real World Problems
- Best Applications of Gamification
- Common Traits of Games
- Sustainable Gamification
Day 10
- Storytelling
- Importance of Storytelling
- Storytelling Step by Step
- Case Studies
