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27 - SLM- Sales and Marketing

SLM 110 - Marketing in Social Media

Code Start Date Duration Venue
SLM 110 23 October 2023 5 Days Istanbul Registration Form Link
SLM 110 18 December 2023 5 Days Istanbul Registration Form Link
Please contact us for fees


Course Description

The goal of this course is to educate and train users in the rapidly-expanding field of Social Media. This course covers social media overviews, strategies for spreading your campaigns around, and using every tool and tactic at your disposal to gain eyeballs and attention to your website.

Course Objectives

  • Learning social media strategies
  • Learning new social media tools 
  • Understanding social media measurement
  • Understanding of the social media analytics

Who Should Attend?

  • Advisors to directors and top managers
  • Brand makers
  • Executives
  • Directors and managers
  • Those who would like to develop and enhance their Social marketing skills

Course Details/Schedule

Day 1

  • Definition of social media marketing
  • Benefits social media can bring to your business
  • Key factors in social media marketing
  • Cross-channel marketing
  • Offering valuable content 

Day 2

  • The relationship between social media and search engine ranking
  • Competition in social media
  • Time as a success factor
  • Blogging
  • Reusing most popular posts 

Day 3

  • Social media tour: hints, tricks and instructions
  • Planning your campaigns
  • Writing posts
  • Photos
  • Hashtags
  • The impact of visuals 

Day 4

  • Using fans and followers as marketing tools
  • Encouraging customers’ feedback
  • Photo editing tools
  • “Pin it” button
  • Infographic 

Day 5

  • Retaining customers
  • Offering added value
  • The importance of conversation
  • Social ads
  • Online reviews