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25 - SLM- Sales and Marketing

SLM 115 - Mobile Marketing

Code Start Date Duration Venue
SLM 115 12 September 2022 5 Days Istanbul Registration Form Link
SLM 115 07 November 2022 5 Days Istanbul Registration Form Link
SLM 115 05 December 2022 5 Days Istanbul Registration Form Link
Please contact us for fees


Course Description

Mobile Marketing is clearly one of the fastest growing disciplines in online marketing. Each week, thousands of new users adopt new mobile devices and provide their mobile numbers for marketing campaigns. From standard text messages to full mobile applications, Mobile Marketing is everywhere.



Course Objectives

  • Learning  mobile marketing
  • Understanding mobile devices
  • Learning combining mobile with other channels
  • Understanding the location and mobile

Who Should Attend?

  • Managers
  • Brand makers
  • Executives
  • Advisors to directors and top managers
  • Those who would like to develop and enhance their mobile marketing skills

Course Details/Schedule

Day 1

  • Introduction to Mobile Marketing
  • Understanding Mobile Devices
  • Core Mobile Product 

Day 2

  • Core Mobile Service Offerings
  • Supplemental Products and Service Offerings
  • Mobile Advertising 

Day 3

  • Mobile Search
  • Incentives and Loyalty Programs
  • Combining Mobile with Other Channels

Day 4

  • Mobile Marketing 
  • Mobile and Social Media
  • Location and Mobile

Day 5

  • Mobile Rules and Regulations
  • Mobile Marketing Measurement and Analytics
  • The Mobile Website