TRAINING CATEGORIES
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23 - CSM - Public Relations, Communication Skills & Office Management


CSM 205 - Public Relations and Communication Skills

Code Start Date Duration Venue
CSM 205 13 March 2023 5 Days Istanbul Registration Form Link
CSM 205 08 May 2023 5 Days Istanbul Registration Form Link
CSM 205 03 July 2023 5 Days Istanbul Registration Form Link
CSM 205 28 August 2023 5 Days Istanbul Registration Form Link
CSM 205 23 October 2023 5 Days Istanbul Registration Form Link
CSM 205 18 December 2023 5 Days Istanbul Registration Form Link
Please contact us for fees

 

Course Description

 In today’s society, public relations professionals are employed in a wide variety of settings in business, government and nonprofit organizations. The goal of this course is to develop the creative skills to manage strategies of communication and public relations.

Course Objectives

  • Understanding the principles of public relations
  • Lreaning how to advertise
  • Being able to deal with media 
  • Learning how to produce persuasive writing 

Who Should Attend?

  • Managers
  • Supervisors
  • HR Officers
  • Public Relations Officers
  • Any one interested in this field

Course Details/Schedule

Day 1

  • Public relations planning and tools
  • Effectiveness and public relations excellence
  • Comparing public relations and advertising

Day 2

  • Types of public relations
  • Advertising; House ad, Public service announcements and corporate advertising
  • Online communication including internal communication, external communication and web challenges

Day 3

  • Media analysis
  • Defining the target audience sampling
  • Analyzing and reporting finding
  • Creating a media and public relation campaign

Day 4

  • Research and community relations
  • Using internet for public relations research
  • Public opinion and market research

Day 5

  • Ethical and Legal responsibilities or a public relations writer
  • Writing principles and persuasive writing
  • Writing for selected public groups