(Click Category to List Courses)
24 - CSM - Public Relations, Communication Skills & Office Management
CSM 205 - Public Relations and Communication Skills
| Code | Start Date | Duration | Venue | |
|---|---|---|---|---|
| CSM 205 | 17 December 2023 | 5 Days | Istanbul | Registration Form Link |
| CSM 205 | 29 January 2024 | 5 Days | Istanbul | Registration Form Link |
| CSM 205 | 04 March 2024 | 5 Days | Istanbul | Registration Form Link |
| CSM 205 | 29 April 2024 | 5 Days | Istanbul | Registration Form Link |
| CSM 205 | 13 May 2024 | 5 Days | Istanbul | Registration Form Link |
| CSM 205 | 24 June 2024 | 5 Days | Istanbul | Registration Form Link |
| CSM 205 | 22 July 2024 | 5 Days | Istanbul | Registration Form Link |
| CSM 205 | 26 August 2024 | 5 Days | Istanbul | Registration Form Link |
| CSM 205 | 30 September 2024 | 5 Days | Istanbul | Registration Form Link |
| CSM 205 | 04 November 2024 | 5 Days | Istanbul | Registration Form Link |
| CSM 205 | 09 December 2024 | 5 Days | Istanbul | Registration Form Link |
Please contact us for fees
Course Description
In today’s society, public relations professionals are employed in a wide variety of settings in business, government and nonprofit organizations. The goal of this course is to develop the creative skills to manage strategies of communication and public relations.
Course Objectives
- Understanding the principles of public relations
- Lreaning how to advertise
- Being able to deal with media
- Learning how to produce persuasive writing
Who Should Attend?
- Managers
- Supervisors
- HR Officers
- Public Relations Officers
- Any one interested in this field
Course Details/Schedule
Day 1
- Public relations planning and tools
- Corporate identity, brand and marketing
- Effectiveness and public relations excellence
- Building long-term relationships with the media
Day 2
- Types of public relations
- Advertising; House ad, Public service announcements and corporate advertising
- Online communication
- Internal communication vs. external communication and web challenges
- The importance of consistent communications protocols and sanctions
- The PR as commissioner: working with other departments, consultants, designers
Day 3
- Media analysis
- Defining the target audience sampling
- Analyzing and reporting finding
- Creating a media and public relation campaign
- Content creation and curation
- Messaging frameworks
- Evaluating the effectiveness of campaign
Day 4
- Ethical and Legal responsibilities or a public relations writer
- Copywriting and editing
- Writing principles and persuasive writing
- Writing for selected public groups
- Creative thinking for great PR solutions
- Building creativity into the planning cycle through wins and rewards
- Keeping creative: managing workloads, simplifying and automating
- Balancing creativity and control
Day 5
- Research and community relations
- Using internet for public relations research
- Research and community relations
- Using internet for public relations research
- Public opinion and market research
- Stakeholder relations: internal and external
- Working well with marketing departments: stakeholders and target audiences Corporate Social Responsibility and Public Affairs
