TRAINING CATEGORIES
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24 - CSM - Public Relations, Communication Skills & Office Management


CSM 205 - Public Relations and Communication Skills

Code Start Date Duration Venue
CSM 205 22 July 2024 5 Days Istanbul Registration Form Link
CSM 205 26 August 2024 5 Days Istanbul Registration Form Link
CSM 205 30 September 2024 5 Days Istanbul Registration Form Link
CSM 205 04 November 2024 5 Days Istanbul Registration Form Link
CSM 205 09 December 2024 5 Days Istanbul Registration Form Link
Please contact us for fees

 

Course Description

 In today’s society, public relations professionals are employed in a wide variety of settings in business, government and nonprofit organizations. The goal of this course is to develop the creative skills to manage strategies of communication and public relations.

Course Objectives

  • Understanding the principles of public relations
  • Lreaning how to advertise
  • Being able to deal with media 
  • Learning how to produce persuasive writing 

Who Should Attend?

  • Managers
  • Supervisors
  • HR Officers
  • Public Relations Officers
  • Any one interested in this field

Course Details/Schedule

Day 1

  • Public relations planning and tools
  • Corporate identity, brand and marketing
  • Effectiveness and public relations excellence
  • Comparing public relations and advertising
  • Building long-term relationships with the media
     

 

Day 2

  • Comparing public relations and advertising
  • Types of public relations
  • Comparing public relations and advertising
  • Advertising; House ad, Public service announcements and corporate advertising
  • Online communication
  • Internal communication vs. external communication and web challenges
  • The importance of consistent communications protocols and sanctions
  • The PR as commissioner: working with other departments, consultants, designers

Day 3

  • Media analysis
  • Defining the target audience sampling
  • Analyzing and reporting finding
  • Creating a media and public relation campaign
  • Content creation and curation
  • Messaging frameworks
  • Evaluating the effectiveness of campaign

Day 4

  • Ethical and Legal responsibilities or a public relations writer
  • Copywriting and editing
  • Writing principles and persuasive writing
  • Writing for selected public groups
  • Creative thinking for great PR solutions
  • Building creativity into the planning cycle through wins and rewards
  • Keeping creative: managing workloads, simplifying and automating
  • Balancing creativity and control

Day 5

  • Research and community relations
  • Using internet for public relations research
  • Research and community relations
  • Using internet for public relations research
  • Public opinion and market research
  • Stakeholder relations: internal and external
  • Working well with marketing departments: stakeholders and target audiences Corporate Social Responsibility and Public Affairs