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17 - MSE - Maintenance, Scheduling, Planning

MSE 140 - Design Management

Code Start Date Duration Venue
MSE 140 26 August 2024 5 Days Istanbul Registration Form Link
MSE 140 23 September 2024 5 Days Istanbul Registration Form Link
MSE 140 21 October 2024 5 Days Istanbul Registration Form Link
MSE 140 18 November 2024 5 Days Istanbul Registration Form Link
MSE 140 16 December 2024 5 Days Istanbul Registration Form Link
Please contact us for fees


Course Description

Design management is the part of business that encompasses project management, design, strategy, and supply chain techniques to facilitate better-informed decisions. It helps in creating effective products and services overcoming challenges and leading companies and organizations towards success. Managers with both design and management skills are rare. This unique course encourages participants create multidisciplinary profiles which enable them work in different departments across the company.

Course Objectives

  • Understanding design and design methodologies
  • Linking design, innovation, technology, management and customers
  • Developing creativity, managerial skills and entrepreneurial mindsets
  • Encouraging critical thinking and analytical skills 
  • Using design processes to solve general business problems

Who Should Attend?

  • Design department managers
  • Brand managers
  • Creative directors
  • Design directors
  • Heads of design
  • Design strategists
  • Whoever responsible for making decisions about design operations

Course Details/Schedule

Day 1

  • The definition of design management 
  • The evolution of design management
  • Areas of design management
  • Design management activities
  • Where design managers operate in a company 

Day 2

  • Marketing management
  • Operations management
  • Strategic management
  • Design theory
  • Project management

Day 3

  • Design and creative thinking in management
  • Critical analyses
  • Problem solving and solutions
  • Innovations to creative work place
  • Advance design practice and processes

Day 4

  • Creativity and leadership
  • Professional research methods
  • Result of Design First Management
  • Unique Design
  • Customer and brand relationships

Day 5

  • Measuring value in design
  • Resources allocation 
  • Marketing and brand communication strategy 
  • Filtering 
  • Buy-in
  • Reflection and regeneration