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52 - MISC - Miscellaneous Courses
MISC 203 - E-Commerce Essentials: Models and Strategies
| Code | Start Date | Duration | Venue | |
|---|---|---|---|---|
| MISC 203 | 30 October 2023 | 5 Days | Istanbul | Registration Form Link |
| MISC 203 | 25 December 2023 | 5 Days | Istanbul | Registration Form Link |
Please contact us for fees
Course Description
With the rapid growth of online shopping and e-commerce across industries, one needs learn technology to accelerate plans and pivot to support for online transactions. Learn from fundamentals of how to draw online shoppers, e-commerce marketing strategies to drive traffic and sales and understand backend of e-commerce operations and technologies In this program, participants will learn how to start, manage, and grow your online business, whether it is their own or in an e-commerce platform.
Course Objectives
- Analyze the impact of E-commerce on business models and strategy.
- Describe the major types of E-commerce.
- Explain the process that should be followed in building an E-commerce presence.
- Describe how procurement and supply chains relate to E-commerce.
- Identify the key security threats in the E-commerce environment.
Who Should Attend?
- Sales Representatives
- Marketing Specialists
- Business people
- Individuals and professionals wishing to develop their skills in the development and management an e-commerce
Course Details/Schedule
Day 1
- The impact of emerging trends on industry sectors and competitors
- Value chain analysis
- Opportunities for e-commerce
- Benefit from the adoption of e-commerce solutions
- Threats and opportunities of e-commerce
Day 2
- E-commerce models
- Strengths and weaknesses of each model
- Cost implications of implementation of models
- Technical and security requirements
Day 3
- Purpose, objectives and values for the e-commerce
- E-commerce strategy
- Value chain structure
- Technical needs and expertise required
- Policies and procedures that support customers
- Manage transition to e-commerce
Day 4
- Review e-commerce systems and models
- Implement an e-commerce strategy
- Supply chain and staff management
- Performance of organisational goals
- Improve future e-commerce strategies
Day 5
- Gaining and sustaining a competitive advantage
- Legal and ethical issues in e-commerce opportunities
- Possible culture issues
- Users and stakeholders feedback
