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52 - MISC - Miscellaneous Courses

MISC 203 - E-Commerce Essentials: Models and Strategies

Code Start Date Duration Venue
MISC 203 29 July 2024 5 Days Istanbul Registration Form Link
MISC 203 02 September 2024 5 Days Istanbul Registration Form Link
MISC 203 07 October 2024 5 Days Istanbul Registration Form Link
MISC 203 11 November 2024 5 Days Istanbul Registration Form Link
MISC 203 16 December 2024 5 Days Istanbul Registration Form Link
Please contact us for fees


Course Description

With the rapid growth of online shopping and e-commerce across industries, one needs learn technology to accelerate plans and pivot to support for online transactions. Learn from fundamentals of how to draw online shoppers, e-commerce marketing strategies to drive traffic and sales and understand backend of e-commerce operations and technologies  In this program, participants will learn how to start, manage, and grow your online business, whether it is their own or in an e-commerce platform. 

Course Objectives

  • Analyze the impact of E-commerce on business models and strategy.
  • Describe the major types of E-commerce.
  • Explain the process that should be followed in building an E-commerce presence.
  • Describe how procurement and supply chains relate to E-commerce.
  • Identify the key security threats in the E-commerce environment.

Who Should Attend?

  • Sales Representatives 
  • Marketing Specialists
  • Business people
  • Individuals and professionals wishing to develop their skills in the development and management an e-commerce

Course Details/Schedule

Day 1

  • The impact of emerging trends on industry sectors and competitors
  • Value chain analysis
  • Opportunities for e-commerce
  • Benefit from the adoption of e-commerce solutions
  • Threats and opportunities of e-commerce

Day 2

  • E-commerce models
  • Strengths and weaknesses of each model
  • Cost implications of implementation of models
  • Technical and security requirements

Day 3

  • Purpose, objectives and values for the e-commerce
  • E-commerce strategy
  • Value chain structure
  • Technical needs and expertise required
  • Policies and procedures that support customers
  • Manage transition to e-commerce

Day 4

  • Review e-commerce systems and models
  • Implement an e-commerce strategy
  • Supply chain and staff management
  • Performance of organisational goals
  • Improve future e-commerce strategies

Day 5

  • Gaining and sustaining a competitive advantage
  • Legal and ethical issues in e-commerce opportunities
  • Possible culture issues
  • Users and stakeholders feedback