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46 - PAM - Press and Media

PAM 103 - Digital Content

Code Start Date Duration Venue
PAM 103 12 August 2024 5 Days Istanbul Registration Form Link
PAM 103 16 September 2024 5 Days Istanbul Registration Form Link
PAM 103 21 October 2024 5 Days Istanbul Registration Form Link
PAM 103 25 November 2024 5 Days Istanbul Registration Form Link
PAM 103 30 December 2024 5 Days Istanbul Registration Form Link
Please contact us for fees


Course Description

Everyone seeks the fastest and easiest way to look for information which mainly done through the internet. But many of us have doubts of the trustworthy websites and social media pages and blogs. This course will teach participants how to attract customers and insure that their regular visits to your pages. It covers websites, social media, and making use creating videos and audio clips. It also teaches participants how to expand their marketing zone beyond the virtual world by distributing content to TV and audio channels. 

Course Objectives

  • Prioritizing and planning content effectively
  • Deploying content strategy alongside existing disciplines
  • Creating powerful video and audio clips
  • Marketing content on social media
  • Making content reachable to larger groups of audience

Who Should Attend?

  • Web designers
  • Content producers  
  • Social media campaigners
  • Marketing specialists
  • Editors
  • Any person skilled or familiar with social media

Course Details/Schedule

Day 1

  • Types of digital content
  • Digital companies
  • Content strategy
  • Qualitative content audit
  • Offline materials

Day 2

  • Using the correct language with the correct audience in writing websites’ content
  • Describe your product online
  • Writing persuasively
  • Placing content on the website
  • Writing for government websites

Day 3

  • Objectives and target groups in social media campaign
  • Competition in social media
  • Relevant and valuable content and efficient formats in social media
  • The relationship between social media and search engine ranking
  • Social ads

Day 4

  • Using visuals on your website/social media
  • A glance at the available programs
  • Translating videos online
  • Providing an HTML link
  • Sparking your video’s creativity
  • Sharing videos on external channels and on TV
  • Measuring your success 

Day 5

  • Materials needed for creating an audio report
  • Tools used
  • Making clips interesting to your audience
  • Best length of the audio
  • Protecting your content with copyrights
  • Distributing your content to audio stations