(Click Category to List Courses)
45 - PAM - Press and Media
PAM 103 - Digital Content
| Code | Start Date | Duration | Venue | |
|---|---|---|---|---|
| PAM 103 | 05 June 2023 | 5 Days | Istanbul | Registration Form Link |
| PAM 103 | 21 August 2023 | 5 Days | Istanbul | Registration Form Link |
| PAM 103 | 16 October 2023 | 5 Days | Istanbul | Registration Form Link |
| PAM 103 | 11 December 2023 | 5 Days | Istanbul | Registration Form Link |
Please contact us for fees
Course Description
Everyone seeks the fastest and easiest way to look for information which mainly done through the internet. But many of us have doubts of the trustworthy websites and social media pages and blogs. This course will teach participants how to attract customers and insure that their regular visits to your pages. It covers websites, social media, and making use creating videos and audio clips. It also teaches participants how to expand their marketing zone beyond the virtual world by distributing content to TV and audio channels.
Course Objectives
- Prioritizing and planning content effectively
- Deploying content strategy alongside existing disciplines
- Creating powerful video and audio clips
- Marketing content on social media
- Making content reachable to larger groups of audience
Who Should Attend?
- Web designers
- Content producers
- Social media campaigners
- Marketing specialists
- Editors
- Any person skilled or familiar with social media
Course Details/Schedule
Day 1
- Types of digital content
- Digital companies
- Content strategy
- Qualitative content audit
- Offline materials
Day 2
- Using the correct language with the correct audience in writing websites’ content
- Describe your product online
- Writing persuasively
- Placing content on the website
- Writing for government websites
Day 3
- Objectives and target groups in social media campaign
- Competition in social media
- Relevant and valuable content and efficient formats in social media
- The relationship between social media and search engine ranking
- Social ads
Day 4
- Using visuals on your website/social media
- A glance at the available programs
- Translating videos online
- Providing an HTML link
- Sparking your video’s creativity
- Sharing videos on external channels and on TV
- Measuring your success
Day 5
- Materials needed for creating an audio report
- Tools used
- Making clips interesting to your audience
- Best length of the audio
- Protecting your content with copyrights
- Distributing your content to audio stations
