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46 - PAM - Press and Media

PAM 104 - Digital Journalism

Code Start Date Duration Venue
PAM 104 15 July 2024 5 Days Istanbul Registration Form Link
PAM 104 19 August 2024 5 Days Istanbul Registration Form Link
PAM 104 23 September 2024 5 Days Istanbul Registration Form Link
PAM 104 28 October 2024 5 Days Istanbul Registration Form Link
PAM 104 02 December 2024 5 Days Istanbul Registration Form Link
Please contact us for fees


Course Description

Modern digital journalism requires both a strong website and a strong presence on social networking platforms. By the end of this course both editors and reporters will learn the latest methods in digital journalism, including digital research skills. Participants will also learn different digital storytelling techniques – multimedia, social media, and data journalism – and how to choose the right techniques for projects. They will understand how to make sure that social media work supports their main website, and how to manage output on these multiple platforms.

Course Objectives

  • Understanding the history of digitalizing of journalism
  • Planning the content of a website
  • Publishing a persuasive, attractive content
  • Leading a social media campaign
  • Learning how to interact with the customer through computer screen  

Who Should Attend?

  • Web content developers
  • Journalists
  • Publishers
  • Any one responsible for managing a website 

Course Details/Schedule

Day 1

  • The transition from traditional journalism to digital journalism
  • Web First Publishing
  • Impact on readers
  • Impact on traditional publishers
  • Coping with the change and new trends
  • Writing for government websites
  • Roles and responsibilities of a web content developer 

Day 2

  • How to plan a website with a content map
  • Describing product online
  • Writing persuasively
  • Using the correct language with the correct audience in writing websites’ content
  • Placing content on the website

Day 3

  • Editing and proofreading information for publication
  • Supporting content with resources
  • Using graphics, videos, and audios
  • Routinely refreshing information
  • Gathering the news of from other departments of the company 

Day 4

  • Coordinating between digital channels of the same company
  • Manage digital channel projects
  • Choosing the right techniques for projects
  • Copyrights
  • Responding to users’ inquiries
  • Website design and various browser environments

Day 5

  • Objectives and target groups in social media campaign
  • Competition in social media
  • Relevant and valuable content and efficient formats in social media
  • The relationship between social media and search engine ranking
  • Social ads