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24 - CSM - Public Relations, Communication Skills & Office Management

CSM 201 - PR Impact Measurement and KPI’s Framework

Code	Start Date	Duration	Venue
CSM 201	28 October 2024	5 Days	Istanbul	Registration Form Link
CSM 201	02 December 2024	5 Days	Istanbul	Registration Form Link
CSM 201	27 January 2025	5 Days	Istanbul	Registration Form Link
CSM 201	24 February 2025	5 Days	Istanbul	Registration Form Link
CSM 201	24 March 2025	5 Days	Istanbul	Registration Form Link
CSM 201	21 April 2025	5 Days	Istanbul	Registration Form Link
CSM 201	19 May 2025	5 Days	Istanbul	Registration Form Link
CSM 201	16 June 2025	5 Days	Istanbul	Registration Form Link
CSM 201	14 July 2025	5 Days	Istanbul	Registration Form Link
CSM 201	11 August 2025	5 Days	Istanbul	Registration Form Link
CSM 201	08 September 2025	5 Days	Istanbul	Registration Form Link
CSM 201	06 October 2025	5 Days	Istanbul	Registration Form Link
CSM 201	03 November 2025	5 Days	Istanbul	Registration Form Link
CSM 201	01 December 2025	5 Days	Istanbul	Registration Form Link

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Course Description

Within today’s competitive market, there is a growing recognition of the need for research and evaluation. The casual and informal research conducted earlier are no longer effective. Instead, there is a great need for more scientific approach. In this course, participants will learn the methodology of conducting precise and effective research to evaluate the performance of PR department and its impact on the company’s performance.

Course Objectives

Measuring PR effectiveness
Identifying the PR Key Performance Indicators (KPI’s)
Breaking the PR measurement and evaluation deadlock
Learning how to improve measurement
Selecting an approach to collect data representing desired media coverage

Who Should Attend?

Managers
Supervisors
HR Officers
Public Relations Officers
Any one interested in this field

Course Details/Schedule

Day 1

How PR works
The need to measure PR Key Performance Indicators (KPI’s)
Why isn’t PR researched and evaluated?
Advertising Value Equivalency (AVE)
New metrics in practice
Program outputs
Program outcomes
Business outcomes

Day 2

Tools and methods most use to measure PR
Micro-measuring vs. macromeasuring overview
Advertising
Customer Relations
Sponsorships
Channel activity

Day 3

Annual Perception
Audit/Brand survey
Media Analysis
Audience survey at events
Reader survey half yearly
Cognitive dissonance theory

Day 4

Social media metrics
Analytical tools
Visitor data
Engagement data
Outcome data

Day 5

Best Practice models for PR research
Unified Evaluation Model
PR research methodologies
Development of financial PR programs
Critical evaluation of financial PR function

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SAHARA Group Training and Consultancy INC (in Turkish: SAHARA Group Eğitim ve Danışmanlık AŞ)

Tax Office: Beyoğlu (Istanbul/Turkiye,Tax No: 7390525151 (Vergi Dairesi: Beyoğlu (İstanbul), Vergi No: 7390525151)

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06	TTC 115	5	Road Engineering Orientation Programme
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37	SRM-ON 130	5	Emergency Response Planning (ERP)

(Click Category to List Courses)

24 - CSM - Public Relations, Communication Skills & Office Management

CSM 201 - PR Impact Measurement and KPI’s Framework

Course Description

Course Objectives

Who Should Attend?

Course Details/Schedule

Day 1

Day 2

Day 3

Day 4

Day 5

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