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28 - MUN - Municipality Services and Local Governance


MUN 502 - Public Relations & Communications for Communities

Please contact us for fees

 

Course Description

Introduction to Public Relations and communication for community course examines issues, tasks, and responsibilities of public relations and communication practitioners in a variety of professional settings (e.g., corporate, academic, government, non-profit, trade association and union). The course covers theories and foundations of public relations and communication as well as legal and ethical issues facing professionals in the field

Course Objectives

  • Being familiar with different Models of public relations and communications
  • Understanding media needs
  • Communicating effectively with individuals, groups, and "publics" with a vested interest in a public relations campaign
  • Learning how to Prepare news releases and publicity messages
  • Planning press conferences and other special media events
  • Developing Public Relations Programs and Campaigns
  • Managing public relations in crisis
  • Understanding public relations and legal/ethical issues 

Who Should Attend?

  • Elected officials
  • City/county staff
  • Development and planning staff
  • Community and neighborhood leaders
  • Other stakeholders